{"id":1532,"date":"2025-01-27T15:48:31","date_gmt":"2025-01-27T15:48:31","guid":{"rendered":"\/?page_id=1532"},"modified":"2025-05-08T16:33:52","modified_gmt":"2025-05-08T16:33:52","slug":"ai-solutions","status":"publish","type":"page","link":"https:\/\/pros.com\/fr\/ai-solutions\/","title":{"rendered":"IA &amp; Innovation"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1532\" class=\"elementor elementor-1532\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3ca3e e-con-full e-flex e-con e-parent\" data-id=\"fc3ca3e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4965e elementor-widget elementor-widget-template\" data-id=\"1e4965e\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1738\" class=\"elementor elementor-1738\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6f481b e-con-full e-flex e-con e-child\" data-id=\"5c6f481b\" data-element_type=\"container\" id=\"subheader\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-59193137 e-flex e-con-boxed e-con e-child\" data-id=\"59193137\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ac77cc elementor-widget elementor-widget-heading\" data-id=\"27ac77cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IA &amp; Innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-581507fc e-flex e-con-boxed e-con e-parent\" data-id=\"581507fc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e6c8249 e-con-full e-flex e-con e-child\" data-id=\"7e6c8249\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-468a3deb elementor-widget elementor-widget-image\" data-id=\"468a3deb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"787\" height=\"744\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/image-5.webp\" class=\"attachment-large size-large wp-image-64116\" alt=\"\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/image-5.webp 787w, https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/image-5-300x284.webp 300w, https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/image-5-768x726.webp 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1835dcf2 e-flex e-con-boxed e-con e-parent\" data-id=\"1835dcf2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ead1821 e-con-full e-flex e-con e-child\" data-id=\"6ead1821\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60166ffc elementor-widget elementor-widget-heading\" data-id=\"60166ffc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation appliqu\u00e9e.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b77e70 elementor-widget elementor-widget-text-editor\" data-id=\"48b77e70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour nous, l'IA n'est pas un mot \u00e0 la mode. C'est le fondement de notre activit\u00e9, un centre d'investissement de l'entreprise et de leadership du secteur, un moteur algorithmique qui alimente plus de 400 millions de prix et 1,7 milliard de pr\u00e9visions chaque jour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdea7a4 btn-blue elementor-widget elementor-widget-button\" data-id=\"cdea7a4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/contact-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0f8778 e-flex e-con-boxed e-con e-parent\" data-id=\"e0f8778\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51f87c5 e-con-full e-flex e-con e-child\" data-id=\"51f87c5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1bab7ab e-con-full e-flex e-con e-child\" data-id=\"1bab7ab\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-289feea elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"289feea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IA + Science :  L'approche PROS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257bb2c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"257bb2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00eame l'intelligence artificielle la plus puissante n\u00e9cessite une intervention humaine, sans parler de l'ing\u00e9niosit\u00e9. S'appuyant sur plus de 30 ans de leadership dans la gestion des revenus et la science des prix, l'\u00e9quipe de PROS exploite les mod\u00e8les et les algorithmes les plus avanc\u00e9s pour aider les entreprises \u00e0 \u00eatre comp\u00e9titives et \u00e0 gagner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16522bb elementor-tabs-view-vertical elementor-widget elementor-widget-tp-tabs-tours\" data-id=\"16522bb\" data-element_type=\"widget\" data-widget_type=\"tp-tabs-tours.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"theplus-tabs-wrapper  elementor-tabs\" id=\"tabs682545cea38d2\" data-tabs-id=\"tabs682545cea38d2\"  data-connection=\"\"   data-tab-default=\"0\" data-tab-hover=\"no\"  role=\"tablist\"><div class=\"theplus-tabs-nav-wrapper elementor-tabs-wrapper text-lefts align-top\"><ul class=\"plus-tabs-nav\"><li class=\"\"><div id=\"elementor-tab-title-2341\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"1\" tabindex=\"2341\" role=\"tab\" aria-controls=\"elementor-tab-content-2341\"><span>R\u00e9seaux neuronaux<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-2342\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"2\" tabindex=\"2342\" role=\"tab\" aria-controls=\"elementor-tab-content-2342\"><span>Apprentissage profond<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-2343\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"3\" tabindex=\"2343\" role=\"tab\" aria-controls=\"elementor-tab-content-2343\"><span>Apprentissage par renforcement<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-2344\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"4\" tabindex=\"2344\" role=\"tab\" aria-controls=\"elementor-tab-content-2344\"><span>Optimisation de la tarification<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-2345\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"5\" tabindex=\"2345\" role=\"tab\" aria-controls=\"elementor-tab-content-2345\"><span>Pr\u00e9vision de la demande<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-2346\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"6\" tabindex=\"2346\" role=\"tab\" aria-controls=\"elementor-tab-content-2346\"><span>L'IA explicable<\/span><\/div><\/li><\/ul><\/div><div class=\"theplus-tabs-content-wrapper  elementor-tabs-content-wrapper\"><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"2341\" data-tab=\"1\" role=\"tab\"><span>R\u00e9seaux neuronaux<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"1\" role=\"tabpanel\"><div class=\"plus-content-editor\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1481\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/PROS-Neural-Network-diagram-02-1.png\" alt=\"\" width=\"661\" height=\"343\" \/>\n<h5>En appliquant une architecture unique \u00e0 ces \u00e9l\u00e9ments essentiels, inspir\u00e9e des neurones du cerveau humain, les scientifiques du PFTT cr\u00e9ent des r\u00e9seaux neuronaux con\u00e7us pour r\u00e9soudre des calculs de prix complexes.<\/h5><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"2342\" data-tab=\"2\" role=\"tab\"><span>Apprentissage profond<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"2\" role=\"tabpanel\"><div class=\"plus-content-editor\"><img decoding=\"async\" class=\"alignleft size-large wp-image-63576\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Deep-Learning-1.png\" alt=\"\" width=\"800\" height=\"485\" \/>\n<h5>Inspir\u00e9 par la structure et la fonction du cerveau humain, il utilise des donn\u00e9es structur\u00e9es et non structur\u00e9es pour entra\u00eener le mod\u00e8le.<\/h5><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"2343\" data-tab=\"3\" role=\"tab\"><span>Apprentissage par renforcement<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"3\" role=\"tabpanel\"><div class=\"plus-content-editor\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-63775\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/responsive-learning-1-1024x621.png\" alt=\"\" width=\"800\" height=\"485\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/responsive-learning-1-1024x621.png 1024w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/responsive-learning-1-300x182.png 300w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/responsive-learning-1-768x465.png 768w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/responsive-learning-1.png 1320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><h5>PROS applique l'apprentissage par renforcement profond aux donn\u00e9es historiques afin de construire un contr\u00f4le fiable pour la politique de prix d'une organisation.<\/h5><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"2344\" data-tab=\"4\" role=\"tab\"><span>Optimisation de la tarification<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"4\" role=\"tabpanel\"><div class=\"plus-content-editor\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-63776\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pricing-Optimization-1-1024x621.png\" alt=\"\" width=\"800\" height=\"485\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pricing-Optimization-1-1024x621.png 1024w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pricing-Optimization-1-300x182.png 300w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pricing-Optimization-1-768x465.png 768w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pricing-Optimization-1.png 1320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><h5>En utilisant plusieurs mod\u00e8les pour analyser les donn\u00e9es, pr\u00e9dire les r\u00e9sultats et automatiser les processus, les syst\u00e8mes de gestion et d'optimisation des prix de PROS fournissent des prix en temps r\u00e9el et sp\u00e9cifiques aux clients sur tous les canaux.<\/h5><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"2345\" data-tab=\"5\" role=\"tab\"><span>Pr\u00e9vision de la demande<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"5\" role=\"tabpanel\"><div class=\"plus-content-editor\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-63768\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Demand-Forecasting-1024x621.png\" alt=\"\" width=\"800\" height=\"485\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Demand-Forecasting-1024x621.png 1024w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Demand-Forecasting-300x182.png 300w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Demand-Forecasting-768x466.png 768w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Demand-Forecasting.png 1321w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><h5>Bas\u00e9es sur le mod\u00e8le du r\u00e9seau bay\u00e9sien, les solutions de gestion des revenus de PROS calculent des probabilit\u00e9s complexes afin de fournir aux responsables des ventes des informations tr\u00e8s pr\u00e9cises sur les clients et le march\u00e9.<\/h5><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"2346\" data-tab=\"6\" role=\"tab\"><span>L'IA explicable<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"6\" role=\"tabpanel\"><div class=\"plus-content-editor\"><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1481\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Explainable-AI-00.png\" alt=\"\" width=\"660\" height=\"345\" \/><\/p><h5>Nous soutenons le principe selon lequel l'IA doit \u00eatre ouverte et transparente. Les solutions PROS pr\u00e9sentent des analyses et des flux de travail clairs et conviviaux qui favorisent la connaissance, la compr\u00e9hension et la confiance entre les d\u00e9veloppeurs et les utilisateurs finaux.<\/h5><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dbb2ee e-flex e-con-boxed e-con e-parent\" data-id=\"1dbb2ee\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47403d7 e-con-full e-flex e-con e-child\" data-id=\"47403d7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62f38a7 e-con-full e-flex e-con e-child\" data-id=\"62f38a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a47b05 elementor-widget elementor-widget-heading\" data-id=\"0a47b05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des moyens d'action \u00e0 la hauteur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37183cb e-con-full e-flex e-con e-child\" data-id=\"37183cb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebf222 elementor-widget elementor-widget-text-editor\" data-id=\"2ebf222\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOffrez aux analystes et aux \u00e9quipes de vente la plateforme qui leur permettra de r\u00e9aliser leur potentiel, en s'appuyant sur l'intelligence en temps r\u00e9el, les informations pr\u00e9dictives et l'automatisation des processus. PROS applique des syst\u00e8mes et des outils fond\u00e9s sur la science pour transformer la vente, stimuler la croissance et maximiser les profits. \u00a0 \u00a0\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fea25b4 e-grid e-con-full e-con e-child\" data-id=\"fea25b4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb2fa94 e-con-full e-flex e-con e-child\" data-id=\"fb2fa94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac47e4c elementor-widget elementor-widget-heading\" data-id=\"ac47e4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tarification dynamique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7dcf6 elementor-widget elementor-widget-text-editor\" data-id=\"af7dcf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn prenant automatiquement en compte de multiples variables en temps r\u00e9el, les solutions PROS fournissent aux \u00e9quipes de vente des recommandations tarifaires pr\u00e9cis\u00e9ment adapt\u00e9es \u00e0 chaque situation d'achat.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db8429 e-con-full e-flex e-con e-child\" data-id=\"7db8429\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42e7ef7 elementor-widget elementor-widget-heading\" data-id=\"42e7ef7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maximiser les recettes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770ebc9 elementor-widget elementor-widget-text-editor\" data-id=\"770ebc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En s'appuyant sur l'analyse comportementale, les pr\u00e9visions et l'automatisation de PROS, les analystes peuvent en toute confiance capturer plus de valeur par transaction avec moins de travail, et consacrer plus de temps \u00e0 la strat\u00e9gie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62edd40 e-con-full e-flex e-con e-child\" data-id=\"62edd40\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df573bf elementor-widget elementor-widget-heading\" data-id=\"df573bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mod\u00e8les d'achat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc2c1 elementor-widget elementor-widget-text-editor\" data-id=\"b7fc2c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 une analyse qui r\u00e9v\u00e8le les lacunes cach\u00e9es et d'autres incoh\u00e9rences dans les comportements des clients, les entreprises peuvent discerner les meilleures strat\u00e9gies de prix et de vente pour maximiser la valeur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604b2fb e-con-full e-flex e-con e-child\" data-id=\"604b2fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf765a7 elementor-widget elementor-widget-heading\" data-id=\"bf765a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offres de produits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23fc25f elementor-widget elementor-widget-text-editor\" data-id=\"23fc25f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 l'intelligence appliqu\u00e9e de PROS, les entreprises peuvent reprendre le contr\u00f4le de leurs produits et cr\u00e9er des offres flexibles bas\u00e9es sur les attributs du canal ou du client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54298e1 e-con-full e-flex e-con e-child\" data-id=\"54298e1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f6539 elementor-widget elementor-widget-heading\" data-id=\"a7f6539\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personnalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e86ad5 elementor-widget elementor-widget-text-editor\" data-id=\"5e86ad5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 l'analyse pr\u00e9dictive et \u00e0 la prise de d\u00e9cision automatis\u00e9e, les \u00e9quipes de vente peuvent proposer des exp\u00e9riences d'achat personnalis\u00e9es - y compris les bons produits, les offres et les opportunit\u00e9s de vente crois\u00e9e - au fur et \u00e0 mesure que les clients effectuent leurs achats en temps r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c4ed5 e-con-full e-flex e-con e-child\" data-id=\"94c4ed5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d6b6b elementor-widget elementor-widget-heading\" data-id=\"b5d6b6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Possibilit\u00e9s de ventes crois\u00e9es et incitatives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662e988 elementor-widget elementor-widget-text-editor\" data-id=\"662e988\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En se basant sur des rapports de vente et des informations pr\u00e9dictives qui minimisent le taux de d\u00e9sabonnement et d\u00e9couvrent des opportunit\u00e9s de ventes crois\u00e9es, les responsables des ventes peuvent d\u00e9couvrir plus de valeur pour le client.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62a283f e-con-full e-flex e-con e-parent\" data-id=\"62a283f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e0994f e-con-full e-flex e-con e-child\" data-id=\"7e0994f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71df08c elementor-widget elementor-widget-heading\" data-id=\"71df08c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'engagement pour l'innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c401db6 e-grid e-con-full e-con e-child\" data-id=\"c401db6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4292516 e-con-full e-flex e-con e-child\" data-id=\"4292516\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-309a10c elementor-widget elementor-widget-heading\" data-id=\"309a10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">30%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3090188 elementor-widget elementor-widget-heading\" data-id=\"3090188\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recettes annuelles investies dans la R&amp;D<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1998ec2 e-con-full e-flex e-con e-child\" data-id=\"1998ec2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a976ae elementor-widget elementor-widget-heading\" data-id=\"0a976ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70fcfa elementor-widget elementor-widget-heading\" data-id=\"c70fcfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Algorithmes brevet\u00e9s<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0286f83 e-con-full e-flex e-con e-child\" data-id=\"0286f83\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a63e931 elementor-widget elementor-widget-heading\" data-id=\"a63e931\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">24<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff9ef9 elementor-widget elementor-widget-heading\" data-id=\"6ff9ef9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PROS Doctorats en science des donn\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb7f30 btn-yellow elementor-widget elementor-widget-button\" data-id=\"3eb7f30\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/contact-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Applied \u2028Innovation.\u200b AI isn\u2019t a buzzword to us. It\u2019s the foundation of our business, a center of company investment and industry leadership, an algorithmic engine that powers more 400 million prices and 1.7 billion forecasts every day. Get a Demo AI + Science: The PROS Approach Even the most powerful artificial intelligence still requires human [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI &amp; Science | PROS<\/title>\n<meta name=\"description\" content=\"Transform your business with PROS AI and pricing science\u2014real-time intelligence, predictive insights, and dynamic pricing to outperform your competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/ai-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI &amp; 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