{"id":50089,"date":"2022-03-01T16:24:47","date_gmt":"2022-03-01T21:24:47","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=50089"},"modified":"2025-04-22T20:04:35","modified_gmt":"2025-04-22T20:04:35","slug":"why-ai-must-be-democratised-in-order-to-optimise-customer-experience","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/why-ai-must-be-democratised-in-order-to-optimise-customer-experience\/","title":{"rendered":"Pourquoi l'IA doit \u00eatre d\u00e9mocratis\u00e9e pour optimiser l'exp\u00e9rience client"},"content":{"rendered":"

La pand\u00e9mie a entra\u00een\u00e9, parall\u00e8lement \u00e0 l'acc\u00e9l\u00e9ration d'autres tendances, une acc\u00e9l\u00e9ration du passage au commerce num\u00e9rique. Qu'il s'agisse de ventes B2B ou B2C, les achats et les ventes s'effectuent de plus en plus dans un \u00e9tat d'esprit ax\u00e9 sur le num\u00e9rique. \u00c0 l'origine, ce changement \u00e9tait une r\u00e9ponse de confinement \u00e0 Covid-19 au d\u00e9but de la pand\u00e9mie. Il s'agit d\u00e9sormais d'une d\u00e9marche strat\u00e9gique visant \u00e0 am\u00e9liorer l'efficacit\u00e9 de l'entreprise dans un contexte de volatilit\u00e9 accrue du march\u00e9.<\/p>\n

Au fur et \u00e0 mesure que les produits se banalisent, l'exp\u00e9rience client (CX) sera le nouveau champ de bataille<\/a>d<\/a> les marques tentent de se diff\u00e9rencier. Cependant, s'assurer que l'exp\u00e9rience client est distincte dans la sph\u00e8re en ligne est un d\u00e9fi encore plus grand pour les vendeurs B2B.<\/p>\n

 <\/p>\n

Lire l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The pandemic has seen, alongside the fast-tracking of other trends, an acceleration of the shift to digital commerce. Amongst B2B and B2C sales alike, buying and selling is increasingly operating with a digital-first mindset. Originally, this shift was a containment response to Covid-19 at the beginning of the pandemic. However, it has evolved into a […]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-50089","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"\nWhy AI Must be Democratised in Order to Optimise Customer Experience | PROS<\/title>\n<meta name=\"description\" content=\"Amongst B2B and B2C sales alike, buying and selling is increasingly operating with a digital-first mindset. Originally, this shift was a containment response to Covid-19 at the beginning of the pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/why-ai-must-be-democratised-in-order-to-optimise-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why AI Must be Democratised in Order to Optimise Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Amongst B2B and B2C sales alike, buying and selling is increasingly operating with a digital-first mindset. 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