{"id":50089,"date":"2022-03-01T16:24:47","date_gmt":"2022-03-01T21:24:47","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=50089"},"modified":"2025-04-22T20:04:35","modified_gmt":"2025-04-22T20:04:35","slug":"why-ai-must-be-democratised-in-order-to-optimise-customer-experience","status":"publish","type":"news","link":"https:\/\/pros.com\/de\/news\/why-ai-must-be-democratised-in-order-to-optimise-customer-experience\/","title":{"rendered":"Warum KI demokratisiert werden muss, um das Kundenerlebnis zu optimieren"},"content":{"rendered":"

Die Pandemie hat neben der Beschleunigung anderer Trends auch eine Beschleunigung des \u00dcbergangs zum digitalen Handel bewirkt. Sowohl im B2B- als auch im B2C-Vertrieb wird zunehmend mit einer digitalen Denkweise eingekauft und verkauft. Urspr\u00fcnglich war diese Umstellung eine Reaktion auf die Eind\u00e4mmung von Covid-19 zu Beginn der Pandemie. Sie hat sich jedoch zu einem strategischen Schritt entwickelt, um das eigene Unternehmen inmitten weiterer Marktvolatilit\u00e4t effizienter zu betreiben.<\/p>\n

Immer mehr Produkte werden zur Massenware, Kundenerfahrung (CX) wird das neue Schlachtfeld sein<\/a>d<\/a> wenn Marken versuchen, sich zu differenzieren. F\u00fcr B2B-Verk\u00e4ufer ist es jedoch eine noch gr\u00f6\u00dfere Herausforderung, sicherzustellen, dass die Kundenerfahrung in der Online-Sph\u00e4re eindeutig ist.<\/p>\n

 <\/p>\n

Den ganzen Artikel lesen<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The pandemic has seen, alongside the fast-tracking of other trends, an acceleration of the shift to digital commerce. Amongst B2B and B2C sales alike, buying and selling is increasingly operating with a digital-first mindset. Originally, this shift was a containment response to Covid-19 at the beginning of the pandemic. However, it has evolved into a […]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-50089","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"\nWhy AI Must be Democratised in Order to Optimise Customer Experience | PROS<\/title>\n<meta name=\"description\" content=\"Amongst B2B and B2C sales alike, buying and selling is increasingly operating with a digital-first mindset. Originally, this shift was a containment response to Covid-19 at the beginning of the pandemic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/de\/news\/why-ai-must-be-democratised-in-order-to-optimise-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why AI Must be Democratised in Order to Optimise Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Amongst B2B and B2C sales alike, buying and selling is increasingly operating with a digital-first mindset. Originally, this shift was a containment response to Covid-19 at the beginning of the pandemic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/de\/news\/why-ai-must-be-democratised-in-order-to-optimise-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T20:04:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pros.com\/news\/why-ai-must-be-democratised-in-order-to-optimise-customer-experience\/\",\"url\":\"https:\/\/pros.com\/news\/why-ai-must-be-democratised-in-order-to-optimise-customer-experience\/\",\"name\":\"Why AI Must be Democratised in Order to Optimise Customer Experience | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/pros.com\/#website\"},\"datePublished\":\"2022-03-01T21:24:47+00:00\",\"dateModified\":\"2025-04-22T20:04:35+00:00\",\"description\":\"Amongst B2B and B2C sales alike, buying and selling is increasingly operating with a digital-first mindset. 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