{"id":50165,"date":"2022-03-22T08:47:18","date_gmt":"2022-03-22T13:47:18","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&#038;p=50165"},"modified":"2025-04-22T20:07:38","modified_gmt":"2025-04-22T20:07:38","slug":"leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/","title":{"rendered":"Diriger avec certitude dans un monde incertain : Principaux enseignements pour les entreprises \u00e0 l'horizon 2022"},"content":{"rendered":"<p>Alors que les entreprises continuent d'\u00eatre confront\u00e9es aux effets durables de la pand\u00e9mie et aux perturbations de la cha\u00eene d'approvisionnement, elles cherchent \u00e0 offrir \u00e0 leurs clients des certitudes dans un monde incertain. Le peu de contacts en ligne que de nombreuses entreprises ont avec leurs clients met les \u00e9quipes de marketing dans une position plus difficile pour stimuler les ventes et maximiser les contacts. Les clients recherchent des entreprises capables d'offrir une exp\u00e9rience d'achat en libre-service raisonnable et coh\u00e9rente sur tous les canaux.<\/p>\n<p>En utilisant la technologie et l'intelligence artificielle (IA), les entreprises peuvent servir leurs clients de mani\u00e8re plus pr\u00e9cise et plus efficace dans une \u00e9conomie fluide. L'am\u00e9lioration de l'exp\u00e9rience d'achat pour les clients favorisera la fid\u00e9lit\u00e9 et les achats r\u00e9p\u00e9t\u00e9s et peut constituer un facteur de diff\u00e9renciation cl\u00e9 sur un march\u00e9 concurrentiel.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"pill-button\" href=\"https:\/\/martechseries.com\/mts-insights\/guest-authors\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/\" target=\"_blank\" rel=\"noopener\">Lire l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>As businesses continue to grapple with the long-lasting ripple effects from the pandemic and ongoing supply chain disruptions, they are looking to offer customers certainty in an uncertain world. The limited online contact many companies have with their customers puts marketing teams in a more difficult position to drive sales and maximize outreach. And customers [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-50165","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading with Certainty in an Uncertain World: Key Business Takeaways Moving into 2022 | PROS<\/title>\n<meta name=\"description\" content=\"PROS Chief Marketing Officer, Katrina Klier shares her key business takeaways for offering certainty in an uncertain world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading with Certainty in an Uncertain World: Key Business Takeaways Moving into 2022\" \/>\n<meta property=\"og:description\" content=\"PROS Chief Marketing Officer, Katrina Klier shares her key business takeaways for offering certainty in an uncertain world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/fr\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T20:07:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pros.com\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/\",\"url\":\"https:\/\/pros.com\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/\",\"name\":\"Leading with Certainty in an Uncertain World: Key Business Takeaways Moving into 2022 | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/pros.com\/#website\"},\"datePublished\":\"2022-03-22T13:47:18+00:00\",\"dateModified\":\"2025-04-22T20:07:38+00:00\",\"description\":\"PROS Chief Marketing Officer, Katrina Klier shares her key business takeaways for offering certainty in an uncertain world.\",\"breadcrumb\":{\"@id\":\"https:\/\/pros.com\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pros.com\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pros.com\/news\/leading-with-certainty-in-an-uncertain-world-key-business-takeaways-moving-into-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pros.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/pros.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Leading with Certainty in an Uncertain World: Key Business Takeaways Moving into 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pros.com\/#website\",\"url\":\"https:\/\/pros.com\/\",\"name\":\"PROS\",\"description\":\"AI-Powered CPQ, Dynamic Pricing, &amp; 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