{"id":50296,"date":"2022-04-20T05:32:36","date_gmt":"2022-04-20T10:32:36","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&#038;p=50296"},"modified":"2025-04-22T20:08:08","modified_gmt":"2025-04-22T20:08:08","slug":"managing-pricing-complexity-in-uncertain-times","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/managing-pricing-complexity-in-uncertain-times\/","title":{"rendered":"G\u00e9rer la complexit\u00e9 de la tarification en p\u00e9riode d'incertitude"},"content":{"rendered":"<p><strong>Les conditions mondiales incertaines et les p\u00e9nuries de la cha\u00eene d'approvisionnement posent des d\u00e9fis importants aux entreprises australiennes. L'intelligence artificielle (IA) peut aider les entreprises \u00e0 g\u00e9rer leurs activit\u00e9s tout en atteignant leurs objectifs.<\/strong><\/p>\n<p>En 2022, les fluctuations sauvages de la disponibilit\u00e9 des mat\u00e9riaux et des taux de change emp\u00eachent les entreprises australiennes de faire l'essentiel, \u00e0 savoir fixer correctement le prix de leurs produits, ce qui p\u00e8se sur leurs activit\u00e9s ou leurs relations avec la client\u00e8le, car elles absorbent les co\u00fbts ou les r\u00e9percutent sur l'acheteur. Bien qu'il soit peu probable que la situation s'am\u00e9liore rapidement, le gouvernement et l'industrie se tournent n\u00e9anmoins vers la reprise \u00e9conomique. Par exemple, en f\u00e9vrier, le gouvernement f\u00e9d\u00e9ral a annonc\u00e9 qu'il investissait $2,2 millions d'euros dans la recherche dans le secteur manufacturier.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"pill-button\" href=\"https:\/\/amtil.com.au\/amt\/2022-amt-magazines\/amt-apr-may-2022\/\" target=\"_blank\" rel=\"noopener\">Lire l'article complet, p.104<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uncertain global conditions and supply chain shortages are creating significant challenges for Australian businesses. Artificial intelligence (AI) can help businesses manage while also meeting business objectives. In 2022, wildly fluctuating material availability and exchange rates are making it impossible for Australian businesses to do the basics &#8211; price their products correctly &#8211; putting strain on [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-50296","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing Pricing Complexity in Uncertain Times | PROS<\/title>\n<meta name=\"description\" content=\"PROS Head of Strategic Consulting &amp; Alliances, APAC, Haley Glasgow shares insights on managing the pricing complexity in uncertain times.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/managing-pricing-complexity-in-uncertain-times\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing Pricing Complexity in Uncertain Times\" \/>\n<meta property=\"og:description\" content=\"PROS Head of Strategic Consulting &amp; 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