{"id":50675,"date":"2022-04-25T07:51:02","date_gmt":"2022-04-25T12:51:02","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&#038;p=50675"},"modified":"2025-04-22T20:08:15","modified_gmt":"2025-04-22T20:08:15","slug":"dynamic-pricing-common-myths-dispelled","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/dynamic-pricing-common-myths-dispelled\/","title":{"rendered":"La tarification dynamique : Mythes courants dissip\u00e9s"},"content":{"rendered":"<p>Le Royaume-Uni est en pleine crise inflationniste : avec la flamb\u00e9e des taux, l'inflation devrait atteindre 8% d'ici avril 2022 selon les \u00e9conomistes. En raison d'une combinaison de facteurs, dont les retomb\u00e9es de Covid, le Brexit et les perturbations de la cha\u00eene d'approvisionnement, les entreprises subissent une hausse spectaculaire du co\u00fbt de leurs intrants, due \u00e0 l'augmentation du prix des transports et des mat\u00e9riaux. Les entreprises B2B ne sont pas les seules \u00e0 \u00eatre touch\u00e9es, les entreprises de consommation le sont \u00e9galement. Pour toutes les entreprises, les marges b\u00e9n\u00e9ficiaires risquent de s'\u00e9roder tr\u00e8s rapidement.<\/p>\n<p>Dans ce contexte, les entreprises n'ont pas d'autre choix que d'ajuster leurs prix en adoptant une approche dynamique et flexible. Lorsque le march\u00e9 est soumis \u00e0 des fluctuations aussi extr\u00eames, les entreprises ne peuvent pas maintenir les prix au m\u00eame niveau sans risquer d'\u00e9craser le client ou de sacrifier leurs marges. Dans le m\u00eame temps, l'ajustement manuel des prix en r\u00e9action \u00e0 chaque fluctuation, plusieurs fois par mois, prend du temps et est \u00e9galement impr\u00e9cis.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"pill-button\" href=\"https:\/\/www.finextra.com\/blogposting\/22190\/dynamic-pricing-common-myths-dispelled\" target=\"_blank\" rel=\"noopener\">Lire l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The UK is in the midst of an inflation crisis: with rates soaring, inflation is forecast to hit 8% by April 2022 according to economists. Due to a combination of factors, including the fallout from Covid, Brexit and supply chain disruptions, companies are experiencing a dramatic rise in their input costs, due to the price [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-50675","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic Pricing: Common Myths Dispelled | PROS<\/title>\n<meta name=\"description\" content=\"PROS Senior Director, Strategic Consulting, Nick Boyer shares some common myths around dynamic pricing that have previously discouraged businesses from implementing this approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/dynamic-pricing-common-myths-dispelled\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic Pricing: Common Myths Dispelled\" \/>\n<meta property=\"og:description\" content=\"PROS Senior Director, Strategic Consulting, Nick Boyer shares some common myths around dynamic pricing that have previously discouraged businesses from implementing this approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/fr\/news\/dynamic-pricing-common-myths-dispelled\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T20:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pros.com\/news\/dynamic-pricing-common-myths-dispelled\/\",\"url\":\"https:\/\/pros.com\/news\/dynamic-pricing-common-myths-dispelled\/\",\"name\":\"Dynamic Pricing: Common Myths Dispelled | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/pros.com\/#website\"},\"datePublished\":\"2022-04-25T12:51:02+00:00\",\"dateModified\":\"2025-04-22T20:08:15+00:00\",\"description\":\"PROS Senior Director, Strategic Consulting, Nick Boyer shares some common myths around dynamic pricing that have previously discouraged businesses from implementing this approach.\",\"breadcrumb\":{\"@id\":\"https:\/\/pros.com\/news\/dynamic-pricing-common-myths-dispelled\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pros.com\/news\/dynamic-pricing-common-myths-dispelled\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pros.com\/news\/dynamic-pricing-common-myths-dispelled\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pros.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/pros.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dynamic Pricing: Common Myths Dispelled\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pros.com\/#website\",\"url\":\"https:\/\/pros.com\/\",\"name\":\"PROS\",\"description\":\"AI-Powered CPQ, Dynamic Pricing, &amp; 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