{"id":50853,"date":"2022-05-27T02:43:21","date_gmt":"2022-05-27T07:43:21","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&#038;p=50853"},"modified":"2025-04-22T20:15:45","modified_gmt":"2025-04-22T20:15:45","slug":"three-pricing-lessons-the-travel-industry-can-learn-from-b2bs","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/","title":{"rendered":"Trois le\u00e7ons de tarification que l'industrie du voyage peut tirer des entreprises B2B"},"content":{"rendered":"<p>Le secteur du transport a\u00e9rien est en voie de r\u00e9tablissement. Les r\u00e9servations ont consid\u00e9rablement augment\u00e9 depuis que l'Australie a rouvert ses fronti\u00e8res. Le nombre de vols internationaux r\u00e9serv\u00e9s \u00e0 des fins professionnelles a augment\u00e9 de plus de 400%, tandis que les r\u00e9servations de vols int\u00e9rieurs ont augment\u00e9 de 18% au cours de la m\u00eame p\u00e9riode, selon les donn\u00e9es de <a href=\"https:\/\/australianaviation.com.au\/2022\/04\/green-shoots-business-travel-sees-a-rebound\/\" target=\"_blank\" rel=\"noopener\">Centre de vol<\/a>.<\/p>\n<p>Lorsque les avions commenceront \u00e0 se remplir, la concurrence entre les compagnies a\u00e9riennes s'intensifiera. Dans le m\u00eame temps, le COVID-19 a consid\u00e9rablement boulevers\u00e9 les habitudes de voyage des gens. Le travail \u00e0 distance a permis \u00e0 de nombreuses personnes de se rapprocher de leur famille et de leur r\u00e9seau de soutien. En outre, le travail \u00e0 domicile s'est \u00e9galement traduit par une augmentation des activit\u00e9s \u00e9ducatives et commerciales en ligne. Tous ces \u00e9l\u00e9ments font qu'il est plus difficile pour les compagnies a\u00e9riennes de pr\u00e9voir les habitudes de voyage, d'anticiper la demande pour les voyages futurs et d'optimiser les recettes.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"pill-button\" href=\"https:\/\/eglobaltravelmedia.com.au\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/\" target=\"_blank\" rel=\"noopener\">Lire l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The airline industry is in recovery mode. There has been a significant uptick in bookings since Australia re-opened its borders. The number of international flights being booked for business purposes increased more than 400%, while domestic bookings increased by 18% in the same period, according to data from Flight Centre. As planes begin to fill [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-50853","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Pricing Lessons the Travel Industry Can Learn from B2Bs | PROS<\/title>\n<meta name=\"description\" content=\"PROS Chief AI strategist, Dr. Michael Wu shares three pricing lessons the travel industry can learn from B2Bs to help optimize pricing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Pricing Lessons the Travel Industry Can Learn from B2Bs\" \/>\n<meta property=\"og:description\" content=\"PROS Chief AI strategist, Dr. Michael Wu shares three pricing lessons the travel industry can learn from B2Bs to help optimize pricing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/fr\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T20:15:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pros.com\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/\",\"url\":\"https:\/\/pros.com\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/\",\"name\":\"Three Pricing Lessons the Travel Industry Can Learn from B2Bs | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/pros.com\/#website\"},\"datePublished\":\"2022-05-27T07:43:21+00:00\",\"dateModified\":\"2025-04-22T20:15:45+00:00\",\"description\":\"PROS Chief AI strategist, Dr. Michael Wu shares three pricing lessons the travel industry can learn from B2Bs to help optimize pricing.\",\"breadcrumb\":{\"@id\":\"https:\/\/pros.com\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pros.com\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pros.com\/news\/three-pricing-lessons-the-travel-industry-can-learn-from-b2bs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pros.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/pros.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Three Pricing Lessons the Travel Industry Can Learn from B2Bs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pros.com\/#website\",\"url\":\"https:\/\/pros.com\/\",\"name\":\"PROS\",\"description\":\"AI-Powered CPQ, Dynamic Pricing, &amp; 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