{"id":50854,"date":"2022-06-07T03:23:34","date_gmt":"2022-06-07T08:23:34","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=50854"},"modified":"2025-04-22T20:15:28","modified_gmt":"2025-04-22T20:15:28","slug":"the-future-of-b2b-customer-experience","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/the-future-of-b2b-customer-experience\/","title":{"rendered":"L'avenir de l'exp\u00e9rience client B2B"},"content":{"rendered":"

Depuis PROS, John Bruno, vice-pr\u00e9sident de la strat\u00e9gie et Justin Silver, directeur principal de la science des donn\u00e9es, discutent de la fa\u00e7on dont l'IA jouera un r\u00f4le dans l'avenir de l'exp\u00e9rience client B2B et des processus d'affaires plus larges.<\/strong><\/p>\n

L'exp\u00e9rience client num\u00e9rique n'a jamais \u00e9t\u00e9 aussi importante qu'aujourd'hui, les acheteurs \u00e9tant tributaires des plateformes en ligne pour acc\u00e9der aux produits et aux services. Il ne s'agit pas seulement d'une vague d'achats en ligne parmi les consommateurs, Les achats en ligne B2B ont augment\u00e9 de pr\u00e8s de 25% en 2020, avec un total de 46% d'achats effectu\u00e9s de cette mani\u00e8re<\/a>. Il ne s'agit pas seulement d'un mal n\u00e9cessaire d\u00fb \u00e0 la pand\u00e9mie : plus d'un million d'euros ont \u00e9t\u00e9 d\u00e9pens\u00e9s pour la lutte contre la maladie. 75% des acheteurs B2B d\u00e9clarent pr\u00e9f\u00e9rer acheter en ligne et avoir des interactions \u00e0 distance avec les repr\u00e9sentants commerciaux<\/a>.<\/p>\n

 <\/p>\n

Lire l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"

From PROS, John Bruno, VP of Strategy and Justin Silver, Senior Manager Data Science, discuss how AI will play a role in the future of B2B customer experience and wider business processes. Digital customer experience (CX) has never been more important than it is today, with buyers reliant on online platforms to access products and […]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-50854","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"\nThe Future of B2B Customer Experience | PROS<\/title>\n<meta name=\"description\" content=\"PROS VP of Strategy, John Bruno and Justin Silver, Senior Manager Data discuss how AI will play a role in the future of B2B customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/the-future-of-b2b-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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