{"id":51162,"date":"2022-08-09T03:44:04","date_gmt":"2022-08-09T08:44:04","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&#038;p=51162"},"modified":"2025-04-21T14:54:29","modified_gmt":"2025-04-21T14:54:29","slug":"3-lessons-airlines-can-learn-from-b2b-pricing-strategies","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/","title":{"rendered":"3 le\u00e7ons que les compagnies a\u00e9riennes peuvent tirer des strat\u00e9gies de tarification B2B"},"content":{"rendered":"<p>Alors qu'il commence \u00e0 peine \u00e0 se remettre de la pand\u00e9mie, le secteur du transport a\u00e9rien a r\u00e9cemment \u00e9t\u00e9 confront\u00e9 \u00e0 de nouveaux d\u00e9fis en mati\u00e8re de redressement.<\/p>\n<p>Les programmes de vols mondiaux ont \u00e9t\u00e9 ravag\u00e9s par des annulations, des retards et des perturbations dus \u00e0 de nombreux facteurs, dont les gr\u00e8ves du personnel. En juillet, un seul lundi a vu les a\u00e9roports du monde entier enregistrer <a href=\"https:\/\/www.forbes.com\/sites\/suzannerowankelleher\/2022\/07\/19\/why-delayed-flights-not-going-away-soon\/?sh=32f233025727\" target=\"_blank\" rel=\"noopener\">plus de 25 000 retards de vols et 3 100 annulations<\/a>.<\/p>\n<p>Malgr\u00e9 les difficult\u00e9s rencontr\u00e9es par les compagnies a\u00e9riennes, les voyageurs restent d\u00e9sireux de prendre l'avion. Cependant, la perturbation significative des comportements de voyage caus\u00e9e par le COVID-19 persiste. Le travail \u00e0 distance a permis \u00e0 de nombreuses personnes de se rapprocher de leur famille et de leur r\u00e9seau de soutien, ce qui r\u00e9duit les d\u00e9placements pour voir leurs proches. En outre, le travail \u00e0 domicile a \u00e9galement entra\u00een\u00e9 une augmentation des engagements \u00e9ducatifs et professionnels en ligne, ce qui r\u00e9duit encore la n\u00e9cessit\u00e9 des voyages d'affaires.<\/p>\n<p><a href=\"https:\/\/www.phocuswire.com\/3-ways-travel-use-b2b-pricing-strategies-to-weather-turbulence\" target=\"_blank\" rel=\"noopener\">Lire l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Having only just started to get back on its feet from the pandemic, the airline industry has recently been hit with new challenges to recovery. Global flight schedules have been ravaged by cancellations, delays and disruption due to numerous factors, including staff strikes. In July, one Monday alone saw airports around the world recording more [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-51162","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Lessons Airlines Can Learn from B2B Pricing Strategies | PROS<\/title>\n<meta name=\"description\" content=\"PROS Chief AI Strategist, Dr. Michael Wu discusses three lessons airlines can learn from B2B pricing strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Lessons Airlines Can Learn from B2B Pricing Strategies\" \/>\n<meta property=\"og:description\" content=\"PROS Chief AI Strategist, Dr. Michael Wu discusses three lessons airlines can learn from B2B pricing strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/fr\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T14:54:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/\",\"url\":\"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/\",\"name\":\"3 Lessons Airlines Can Learn from B2B Pricing Strategies | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/pros.com\/#website\"},\"datePublished\":\"2022-08-09T08:44:04+00:00\",\"dateModified\":\"2025-04-21T14:54:29+00:00\",\"description\":\"PROS Chief AI Strategist, Dr. Michael Wu discusses three lessons airlines can learn from B2B pricing strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pros.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/pros.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"3 Lessons Airlines Can Learn from B2B Pricing Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pros.com\/#website\",\"url\":\"https:\/\/pros.com\/\",\"name\":\"PROS\",\"description\":\"AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software\",\"publisher\":{\"@id\":\"https:\/\/pros.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pros.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pros.com\/#organization\",\"name\":\"PROS, Inc.\",\"url\":\"https:\/\/pros.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/pros.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png\",\"contentUrl\":\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png\",\"width\":262,\"height\":75,\"caption\":\"PROS, Inc.\"},\"image\":{\"@id\":\"https:\/\/pros.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PROSInc\",\"https:\/\/x.com\/PROS_Inc\",\"https:\/\/www.instagram.com\/pros.inc\/\",\"https:\/\/www.linkedin.com\/company\/pros\/\",\"https:\/\/www.youtube.com\/user\/PROSpricing\"],\"diversityStaffingReport\":\"https:\/\/pros.com\/about-pros\/diversity-and-inclusion\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Lessons Airlines Can Learn from B2B Pricing Strategies | PROS","description":"PROS Chief AI Strategist, Dr. Michael Wu discusses three lessons airlines can learn from B2B pricing strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pros.com\/fr\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/","og_locale":"fr_FR","og_type":"article","og_title":"3 Lessons Airlines Can Learn from B2B Pricing Strategies","og_description":"PROS Chief AI Strategist, Dr. Michael Wu discusses three lessons airlines can learn from B2B pricing strategies.","og_url":"https:\/\/pros.com\/fr\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/","og_site_name":"PROS","article_publisher":"https:\/\/www.facebook.com\/PROSInc","article_modified_time":"2025-04-21T14:54:29+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/pros.com\/wp-content\/uploads\/2025\/05\/PROS_logo_512x512.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@PROS_Inc","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/","url":"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/","name":"3 Lessons Airlines Can Learn from B2B Pricing Strategies | PROS","isPartOf":{"@id":"https:\/\/pros.com\/#website"},"datePublished":"2022-08-09T08:44:04+00:00","dateModified":"2025-04-21T14:54:29+00:00","description":"PROS Chief AI Strategist, Dr. Michael Wu discusses three lessons airlines can learn from B2B pricing strategies.","breadcrumb":{"@id":"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/pros.com\/news\/3-lessons-airlines-can-learn-from-b2b-pricing-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pros.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/pros.com\/news\/"},{"@type":"ListItem","position":3,"name":"3 Lessons Airlines Can Learn from B2B Pricing Strategies"}]},{"@type":"WebSite","@id":"https:\/\/pros.com\/#website","url":"https:\/\/pros.com\/","name":"PROS","description":"AI-Powered CPQ, Dynamic Pricing, &amp; Revenue Software","publisher":{"@id":"https:\/\/pros.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pros.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/pros.com\/#organization","name":"PROS, Inc.","url":"https:\/\/pros.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/pros.com\/#\/schema\/logo\/image\/","url":"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","contentUrl":"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Pros-logo-1.png","width":262,"height":75,"caption":"PROS, Inc."},"image":{"@id":"https:\/\/pros.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PROSInc","https:\/\/x.com\/PROS_Inc","https:\/\/www.instagram.com\/pros.inc\/","https:\/\/www.linkedin.com\/company\/pros\/","https:\/\/www.youtube.com\/user\/PROSpricing"],"diversityStaffingReport":"https:\/\/pros.com\/about-pros\/diversity-and-inclusion\/"}]}},"_links":{"self":[{"href":"https:\/\/pros.com\/fr\/wp-json\/wp\/v2\/news\/51162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pros.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/pros.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/pros.com\/fr\/wp-json\/wp\/v2\/news\/51162\/revisions"}],"wp:attachment":[{"href":"https:\/\/pros.com\/fr\/wp-json\/wp\/v2\/media?parent=51162"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/pros.com\/fr\/wp-json\/wp\/v2\/news-type?post=51162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}