{"id":63491,"date":"2025-04-08T16:30:49","date_gmt":"2025-04-08T16:30:49","guid":{"rendered":"https:\/\/pros.com\/?post_type=news&#038;p=63491"},"modified":"2025-04-24T16:30:57","modified_gmt":"2025-04-24T16:30:57","slug":"pricing-game-set-prices-tariff-era-without-costing-customers","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/pricing-game-set-prices-tariff-era-without-costing-customers\/","title":{"rendered":"Le jeu de la tarification : Comment fixer les prix \u00e0 l'\u00e8re des tarifs sans co\u00fbter cher aux clients ?"},"content":{"rendered":"<p>Une majorit\u00e9 d'entreprises \u00e0 l'\u00e9chelle nationale se tient pr\u00eate \u00e0 augmenter ses prix dans le contexte de l'apparition de nouveaux tarifs douaniers de l'administration Trump. Pr\u00e8s des trois quarts des chefs d'entreprise interrog\u00e9s par Resume Templates ont d\u00e9clar\u00e9 qu'ils pr\u00e9voyaient d'augmenter les prix \u00e0 un moment donn\u00e9 d'ici la fin de l'ann\u00e9e, et environ 25% de ces r\u00e9pondants ont d\u00e9clar\u00e9 qu'ils le faisaient imm\u00e9diatement. En outre, 38% ont d\u00e9clar\u00e9 qu'ils pr\u00e9voyaient de geler les embauches, tandis qu'un tiers d'entre eux ont d\u00e9clar\u00e9 qu'ils pr\u00e9voyaient de retarder les augmentations ou les primes pour tenir compte des co\u00fbts suppl\u00e9mentaires.<\/p>\n<p>Quelques bonnes nouvelles ? Les clients s'attendent \u00e0 des changements, a d\u00e9clar\u00e9 Craig Zawada, of\ufb01cer visionnaire en chef du \ufb01rm de tarification dynamique PROS Holdings Inc. \"Aujourd'hui, la possibilit\u00e9 de modifier les prix est plus grande qu'auparavant\", a d\u00e9clar\u00e9 M. Zawada, notant que les clients s'attendent en grande partie \u00e0 des augmentations de prix \u00e0 la suite de la r\u00e9cente vague d'activit\u00e9s tarifaires. \"Les entreprises peuvent en profiter non seulement pour r\u00e9percuter les co\u00fbts, mais aussi pour r\u00e9\u00e9quilibrer et modifier des \u00e9l\u00e9ments qu'elles souhaitaient ajuster depuis longtemps. Cependant, les entreprises doivent encore d\u00e9terminer leur position sur le march\u00e9. Si leurs prix sont trop bas, il faudra peut-\u00eatre les augmenter. S'ils sont trop \u00e9lev\u00e9s, ils peuvent \u00eatre baiss\u00e9s, mais une baisse trop importante pourrait \u00e9galement s'av\u00e9rer d\u00e9sastreuse, a d\u00e9clar\u00e9 M. Zawada.<\/p>\n<p>\"Si vous \u00eates dans une position avantageuse, \u00e9vitez la guerre des prix\", a d\u00e9clar\u00e9 M. Zawada. \"Vous allez d\u00e9truire la valeur de l'industrie si vous vous pr\u00e9cipitez vers le bas.<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"pill-button\" href=\"https:\/\/www.bizjournals.com\/sacramento\/news\/2025\/04\/08\/trump-tariff-price-increase-imports-stock-market.html\" target=\"_blank\" rel=\"noopener\">En savoir plus<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A majority of companies nationwide stand ready to increase their prices amid the onset of new tariffs from the Trump administration. Nearly three-quarters of business leaders surveyed by Resume Templates said they plan to increase prices at some point by the end of the year, with about 25% of those respondents saying they are doing [&hellip;]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-63491","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The pricing game: How to set prices in the tariff era without costing customers | PROS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/pricing-game-set-prices-tariff-era-without-costing-customers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The pricing game: How to set prices in the tariff era without costing customers\" \/>\n<meta property=\"og:description\" content=\"A majority of companies nationwide stand ready to increase their prices amid the onset of new tariffs from the Trump administration. 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