{"id":63491,"date":"2025-04-08T16:30:49","date_gmt":"2025-04-08T16:30:49","guid":{"rendered":"https:\/\/pros.com\/?post_type=news&p=63491"},"modified":"2025-04-24T16:30:57","modified_gmt":"2025-04-24T16:30:57","slug":"pricing-game-set-prices-tariff-era-without-costing-customers","status":"publish","type":"news","link":"https:\/\/pros.com\/de\/news\/pricing-game-set-prices-tariff-era-without-costing-customers\/","title":{"rendered":"Das Spiel mit der Preisgestaltung: Wie man im Zeitalter der Tarife Preise festlegt, ohne die Kunden zu belasten"},"content":{"rendered":"

Eine Mehrheit der Unternehmen im ganzen Land ist bereit, ihre Preise angesichts der neuen Z\u00f6lle der Trump-Regierung zu erh\u00f6hen. Fast drei Viertel der von Resume Templates befragten Unternehmensleiter gaben an, dass sie planen, die Preise bis Ende des Jahres zu erh\u00f6hen, wobei etwa 25% der Befragten angaben, dies sofort zu tun. Dar\u00fcber hinaus gaben 38% an, dass sie einen Einstellungsstopp verh\u00e4ngen wollen, w\u00e4hrend ein Drittel sagt, dass sie Erh\u00f6hungen oder Boni verschieben wollen, um die zus\u00e4tzlichen Kosten zu ber\u00fccksichtigen.<\/p>\n

Eine gute Nachricht? Die Kunden erwarten Ver\u00e4nderungen, so Craig Zawada, Chief Visionary ofcer beim Dynamic-Pricing-Anbieter PROS Holdings Inc. \"Heute gibt es ein gr\u00f6\u00dferes Zeitfenster f\u00fcr Preis\u00e4nderungen als fr\u00fcher\", so Zawada, der darauf hinwies, dass die Kunden aufgrund der Flut der j\u00fcngsten Tarifaktivit\u00e4ten gr\u00f6\u00dftenteils Preiserh\u00f6hungen erwarten. \"Die Unternehmen k\u00f6nnen dies als Gelegenheit nutzen, um nicht nur Kosten weiterzugeben, sondern auch Dinge zu \u00e4ndern, die sie schon seit langem anpassen wollten. Die Unternehmen m\u00fcssen allerdings noch herausfinden, wo sie auf dem Markt stehen. Wenn ihre Preise zu niedrig sind, m\u00fcssen sie sie m\u00f6glicherweise anheben. Wenn sie zu hoch sind, k\u00f6nnen sie gesenkt werden - aber eine zu starke Senkung k\u00f6nnte ebenfalls verheerend sein, so Zawada.<\/p>\n

\"Wenn Sie in einer vorteilhaften Position sind, sollten Sie einen Preiskampf vermeiden\", sagte Zawada. \"Sie werden den Wert der Branche zerst\u00f6ren, wenn Sie einen Wettlauf nach unten veranstalten.\"<\/p>\n

 <\/p>\n

Mehr lesen<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Eine Mehrheit der Unternehmen im ganzen Land ist bereit, ihre Preise angesichts der neuen Z\u00f6lle der Trump-Regierung zu erh\u00f6hen. Fast drei Viertel der von Resume Templates befragten Unternehmensleiter gaben an, dass sie planen, die Preise bis Ende des Jahres zu erh\u00f6hen, wobei etwa 25% der Befragten angaben, dass sie dies [...]<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[20],"class_list":["post-63491","news","type-news","status-publish","hentry","news-type-pros-in-the-news"],"acf":[],"yoast_head":"\nThe pricing game: How to set prices in the tariff era without costing customers | PROS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/de\/news\/pricing-game-set-prices-tariff-era-without-costing-customers\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The pricing game: How to set prices in the tariff era without costing customers\" \/>\n<meta property=\"og:description\" content=\"A majority of companies nationwide stand ready to increase their prices amid the onset of new tariffs from the Trump administration. 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