{"id":59344,"date":"2024-11-07T09:01:18","date_gmt":"2024-11-07T14:01:18","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&amp;p=59344"},"modified":"2024-11-07T09:01:18","modified_gmt":"2024-11-07T14:01:18","slug":"pros-appoints-colleen-langevin-as-chief-marketing-officer","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/pros-appoints-colleen-langevin-as-chief-marketing-officer\/","title":{"rendered":"PROS nomme Colleen Langevin au poste de directrice du marketing"},"content":{"rendered":"<p><em>M. Langevin a fait ses preuves en cr\u00e9ant des marques fortes et en aidant \u00e0 acc\u00e9l\u00e9rer la croissance de l'ARR.<\/em><\/p>\n<p><strong>HOUSTON, le 7 novembre 2024<\/strong> - <a href=\"https:\/\/pros.com\/fr\/\">PROS Holdings, Inc.<\/a> (NYSE : PRO), l'un des principaux fournisseurs de solutions de tarification et de vente de SaaS bas\u00e9es sur l'IA, a annonc\u00e9 aujourd'hui la nomination de <a href=\"https:\/\/pros.com\/fr\/about-pros\/leadership-team\/#colleen-langevin\">Colleen Langevin<\/a> en tant que Chief Marketing Officer (CMO). M. Langevin apporte plus de 20 ans d'exp\u00e9rience dans le domaine de la commercialisation d'entreprises B2B et B2C, de la cr\u00e9ation de marques fortes et de l'acc\u00e9l\u00e9ration de la croissance du chiffre d'affaires pour des marques technologiques priv\u00e9es et publiques.<\/p>\n<p>En tant que CMO, M. Langevin dirigera l'organisation et la strat\u00e9gie marketing de PROS au niveau mondial, en mettant l'accent sur le d\u00e9veloppement du moteur de g\u00e9n\u00e9ration de demande ainsi que sur la conduite de la prochaine phase de transformation du marketing num\u00e9rique. Ces efforts permettront d'am\u00e9liorer la notori\u00e9t\u00e9 de la marque et de poursuivre les objectifs strat\u00e9giques de l'entreprise en renfor\u00e7ant les relations avec les clients et en attirant de nouveaux logos afin de g\u00e9n\u00e9rer une croissance significative du chiffre d'affaires.<\/p>\n<p>\"La vaste exp\u00e9rience de Colleen et sa combinaison unique de comp\u00e9tences en mati\u00e8re de marque B2B et de marketing de croissance font d'elle la candidate id\u00e9ale pour PROS, alors que nous nous effor\u00e7ons de capitaliser sur l'importante opportunit\u00e9 de march\u00e9 qui se pr\u00e9sente \u00e0 nous\", d\u00e9clare Todd McNabb, Chief Revenue Officer, PROS. \"Je suis convaincu que le leadership de Colleen sera d\u00e9terminant dans la cr\u00e9ation de programmes de premier ordre qui alimenteront notre moteur de demande. Nous sommes ravis de l'accueillir au sein de l'\u00e9quipe de PROS\".<\/p>\n<p>Avant de rejoindre PROS, Mme Langevin \u00e9tait CMO de Quest Software, o\u00f9 elle a dirig\u00e9 l'organisation et la strat\u00e9gie marketing qui ont permis une croissance significative du chiffre d'affaires tout en faisant plus que doubler l'\u00e9valuation de l'entreprise en 18 mois. Avant Quest, elle a occup\u00e9 des postes de direction chez Vista Equity Partners, Dell, CLEAResult et Iron Mountain.<\/p>\n<p>\" Pour prosp\u00e9rer sur le march\u00e9 omnicanal d'aujourd'hui, il faut pouvoir compter sur les solutions robustes et aliment\u00e9es par l'IA qu'offre PROS. PROS est le partenaire de choix pour les entreprises qui cherchent \u00e0 stimuler l'excellence commerciale et la croissance du chiffre d'affaires \", d\u00e9clare Colleen Langevin, Chief Marketing Officer, PROS.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>\u00c0 propos de PROS<\/strong><br \/>\nPROS Holdings, Inc. (NYSE : PRO) est l'un des principaux fournisseurs de solutions SaaS de tarification, de CPQ, de gestion des revenus et de marketing d'offres num\u00e9riques aliment\u00e9es par l'IA. Notre vision est d'optimiser chaque exp\u00e9rience d'achat et de vente. Forte de pr\u00e8s de 40 ans d'expertise dans le secteur et d'une r\u00e9ussite av\u00e9r\u00e9e, PROS aide les entreprises B2B et B2C du monde entier, dans des secteurs vari\u00e9s tels que les compagnies a\u00e9riennes, la fabrication, la distribution et les services, \u00e0 g\u00e9n\u00e9rer une croissance rentable. La plateforme PROS s'appuie sur l'IA pour fournir des informations pr\u00e9dictives en temps r\u00e9el qui permettent aux entreprises d'am\u00e9liorer leur chiffre d'affaires et leurs marges. Pour en savoir plus sur PROS et nos solutions SaaS innovantes, veuillez consulter notre site Web \u00e0 l'adresse suivante<a href=\"https:\/\/pros.com\/fr\/\">www.pros.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Langevin brings proven track record of building strong brands and helping accelerate ARR growth HOUSTON, November 7, 2024 \u2013 PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced the appointment of Colleen Langevin as Chief Marketing Officer (CMO). Langevin brings more than 20 years of experience in [&hellip;]<\/p>","protected":false},"featured_media":58407,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-59344","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PROS Appoints Colleen Langevin as Chief Marketing Officer | PROS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/news\/pros-appoints-colleen-langevin-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PROS Appoints Colleen Langevin as Chief Marketing Officer\" \/>\n<meta property=\"og:description\" content=\"Langevin brings proven track record of building strong brands and helping accelerate ARR growth HOUSTON, November 7, 2024 \u2013 PROS Holdings, Inc. 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