{"id":59419,"date":"2024-11-13T09:04:40","date_gmt":"2024-11-13T14:04:40","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=59419"},"modified":"2024-11-13T09:04:40","modified_gmt":"2024-11-13T14:04:40","slug":"tap-air-portugal-expands-25-year-relationship-with-pros-to-enhance-dynamic-pricing-and-create-customer-centric-offers","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/tap-air-portugal-expands-25-year-relationship-with-pros-to-enhance-dynamic-pricing-and-create-customer-centric-offers\/","title":{"rendered":"TAP Air Portugal \u00e9tend sa relation de 25 ans avec PROS afin d'am\u00e9liorer la tarification dynamique et de cr\u00e9er des offres centr\u00e9es sur le client."},"content":{"rendered":"

Des capacit\u00e9s de nouvelle g\u00e9n\u00e9ration en mati\u00e8re de volont\u00e9 de payer et un investissement continu dans la tarification dynamique en temps r\u00e9el de PROS et l'optimiseur de ventes group\u00e9es pour produire des offres optimis\u00e9es qui alimentent la vente au d\u00e9tail moderne des compagnies a\u00e9riennes.<\/em><\/p>\n

HOUSTON, le 13 novembre 2024<\/strong> - PROS Holdings, Inc.<\/a> (NYSE : PRO), fournisseur leader de solutions SaaS de tarification, de CPQ, de gestion des revenus et de marketing d'offres num\u00e9riques bas\u00e9es sur l'IA, a annonc\u00e9 aujourd'hui que TAP Air Portugal<\/a> va \u00e9tendre son utilisation des outils de gestion des revenus et de tarification de PROS, leaders sur le march\u00e9, afin de cr\u00e9er des offres optimis\u00e9es et de s'engager sur la voie de la modernisation de la vente au d\u00e9tail des compagnies a\u00e9riennes. En adoptant les derni\u00e8res innovations de PROS en mati\u00e8re de gestion des revenus, ainsi qu'en \u00e9largissant son utilisation de la tarification dynamique en temps r\u00e9el et de l'optimiseur de ventes group\u00e9es de PROS, TAP cr\u00e9era des offres plus optimales qui augmenteront les conversions de r\u00e9servations, am\u00e9lioreront la satisfaction des clients et r\u00e9agiront plus rapidement \u00e0 l'\u00e9volution de la dynamique du march\u00e9.<\/p>\n

PROS Gestion des recettes avec la volont\u00e9 de payer (WTP)<\/a> permet \u00e0 la TAP de tirer parti de la solution la plus avanc\u00e9e de PROS, aliment\u00e9e par l'IA, pour pr\u00e9voir la relation entre le prix et la demande, en optimisant la disponibilit\u00e9 des classes en fonction de la sensibilit\u00e9 au prix. Cela permet \u00e0 la TAP d'adapter ses offres en fonction du segment de client\u00e8le sans ali\u00e9ner les voyageurs soucieux de leur budget. La compr\u00e9hension du CAP permet \u00e9galement \u00e0 la TAP d'\u00e9tablir des prix strat\u00e9giques sur ses march\u00e9s, en maximisant les revenus tout en restant attrayante pour des segments de client\u00e8le sp\u00e9cifiques.<\/p>\n

Mario Cruz, Chief Commercial and Revenue Officer de TAP Air Portugal, a d\u00e9clar\u00e9 \u00e0 propos de cette expansion : \" Offrir \u00e0 nos clients des exp\u00e9riences exceptionnelles est au c\u0153ur de l'engagement commercial de TAP. En adoptant les solutions les plus avanc\u00e9es de gestion des revenus et de tarification a\u00e9rienne d'un leader du march\u00e9, nous proposerons des offres plus personnalis\u00e9es et dynamiques que les clients trouveront vraiment d\u00e9sirables et pr\u00e9cieuses, ce qui se traduira par des taux de conversion plus \u00e9lev\u00e9s, la fid\u00e9lisation de la client\u00e8le et des revenus suppl\u00e9mentaires pour alimenter notre avenir.\"<\/p>\n

Le TAP continue de tirer parti PROS Tarification dynamique en temps r\u00e9el (RTDP)<\/a> pour calculer la disponibilit\u00e9 des places en temps r\u00e9el, ce qui permet d'\u00e9viter la d\u00e9t\u00e9rioration des stocks et d'augmenter les conversions afin de capter la demande pendant le processus d'achat. PROS RTDP garantit une tarification pr\u00e9cise et \u00e9volutive sur tous les canaux avec une intervention minimale de l'analyste, ce qui permet \u00e0 TAP d'ajuster les prix en temps r\u00e9el et de r\u00e9agir aux changements du march\u00e9, en proposant les meilleures offres pour convertir davantage d'acheteurs.<\/p>\n

Le TAP continue \u00e9galement d'utiliser PROS Optimiseur de ventes group\u00e9es<\/a> pour g\u00e9rer les r\u00e9servations de groupe de mani\u00e8re plus efficace et efficiente, en optimisant les revenus gr\u00e2ce \u00e0 une tarification dynamique des offres de groupe et en r\u00e9duisant les frais co\u00fbteux du GDS.<\/p>\n

\"La vente au d\u00e9tail moderne des compagnies a\u00e9riennes n\u00e9cessite de nouvelles strat\u00e9gies, technologies et processus pour d\u00e9gager de la valeur \u00e0 chaque interaction avec le client\", d\u00e9clare Surain Adyanthaya, pr\u00e9sident de Global Industries, PROS. \"Gr\u00e2ce \u00e0 une collaboration \u00e0 long terme et \u00e0 l'innovation de PROS, TAP est pr\u00eate \u00e0 accro\u00eetre de mani\u00e8re productive sa client\u00e8le sur tous les segments et \u00e0 transformer v\u00e9ritablement sa strat\u00e9gie commerciale. Nous sommes fiers et honor\u00e9s d'\u00eatre un partenaire de confiance de TAP depuis plus de 25 ans et nous sommes impatients de franchir ensemble de nouvelles \u00e9tapes.\"<\/p>\n

Pour plus d'informations sur les solutions PROS pour les compagnies a\u00e9riennes, visitez le site www.pros.com\/travel<\/a>.<\/p>\n

###<\/p>\n

\u00c0 propos de PROS<\/strong>
\nPROS Holdings, Inc. (NYSE : PRO) est l'un des principaux fournisseurs de solutions SaaS de tarification, de CPQ, de gestion des revenus et de marketing des offres num\u00e9riques aliment\u00e9es par l'IA. Sa vision est d'optimiser chaque exp\u00e9rience d'achat et de vente. Forte de pr\u00e8s de 40 ans d'expertise dans le secteur et d'une r\u00e9ussite av\u00e9r\u00e9e, PROS aide les entreprises B2B et B2C du monde entier, dans divers secteurs, notamment les compagnies a\u00e9riennes, l'industrie manufacturi\u00e8re, la distribution et les services, \u00e0 g\u00e9n\u00e9rer une croissance rentable. La plateforme PROS s'appuie sur l'IA pour fournir des informations pr\u00e9dictives en temps r\u00e9el qui permettent aux entreprises d'am\u00e9liorer leur chiffre d'affaires et leurs marges. Pour en savoir plus sur PROS et nos solutions SaaS innovantes, veuillez consulter notre site Web \u00e0 l'adresse suivantewww.pros.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Next-generation Willingness-to-Pay capabilities and continued investment in PROS Real-Time Dynamic Pricing and Group Sales Optimizer to produce optimized offers that fuel modern airline retailing HOUSTON, November 13, 2024 \u2013 PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management and digital offer marketing solutions, today announced that TAP Air Portugal […]<\/p>","protected":false},"featured_media":59095,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-59419","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nTAP Air Portugal Expands 25-Year Relationship with PROS to Enhance Dynamic Pricing and Create Customer-Centric Offers | PROS<\/title>\n<meta name=\"description\" content=\"PROS Holdings, Inc. announced that TAP Air Portugal will expand its use of PROS market-leading revenue management and pricing tools to create optimized offers and fuel its path to modern airline retailing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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