{"id":59419,"date":"2024-11-13T09:04:40","date_gmt":"2024-11-13T14:04:40","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&amp;p=59419"},"modified":"2024-11-13T09:04:40","modified_gmt":"2024-11-13T14:04:40","slug":"tap-air-portugal-expands-25-year-relationship-with-pros-to-enhance-dynamic-pricing-and-create-customer-centric-offers","status":"publish","type":"news","link":"https:\/\/pros.com\/de\/news\/tap-air-portugal-expands-25-year-relationship-with-pros-to-enhance-dynamic-pricing-and-create-customer-centric-offers\/","title":{"rendered":"TAP Air Portugal erweitert seine 25-j\u00e4hrige Zusammenarbeit mit PROS, um die dynamische Preisgestaltung zu verbessern und kundenorientierte Angebote zu schaffen"},"content":{"rendered":"<p><em>Willingness-to-Pay-Funktionen der n\u00e4chsten Generation und kontinuierliche Investitionen in PROS Real-Time Dynamic Pricing und Group Sales Optimizer, um optimierte Angebote zu erstellen, die das moderne Airline-Retailing vorantreiben<\/em><\/p>\n<p><strong>HOUSTON, 13. November 2024<\/strong> - <a href=\"https:\/\/pros.com\/de\/\">PROS Holdings, Inc.<\/a> (NYSE: PRO), ein f\u00fchrender Anbieter von KI-gest\u00fctzten SaaS-L\u00f6sungen f\u00fcr Pricing, CPQ, Revenue Management und digitales Angebotsmarketing, gab heute bekannt, dass <a href=\"https:\/\/www.flytap.com\/en-us\/\" target=\"_blank\" rel=\"noopener\">TAP Air Portugal<\/a> wird die Nutzung der marktf\u00fchrenden Revenue Management- und Pricing-Tools von PROS ausweiten, um optimierte Angebote zu erstellen und den Weg zum modernen Airline-Retailing zu ebnen. Durch die \u00dcbernahme der neuesten Innovationen von PROS im Bereich Revenue Management sowie die Ausweitung der Nutzung von PROS Real-Time Dynamic Pricing und Group Sales Optimizer wird TAP optimalere Angebote erstellen, die die Buchungskonversionen erh\u00f6hen, die Kundenzufriedenheit verbessern und schneller auf die sich \u00e4ndernde Marktdynamik reagieren.<\/p>\n<p><a href=\"https:\/\/pros.com\/de\/airline-offer-optimization-guide-willingness-to-pay\/\">PROS Einnahmenmanagement mit Zahlungsbereitschaft (WTP)<\/a> erm\u00f6glicht es TAP, die fortschrittlichste KI-gest\u00fctzte L\u00f6sung von PROS zu nutzen, um das Verh\u00e4ltnis zwischen Preis und Nachfrage zu prognostizieren und die Klassenverf\u00fcgbarkeit auf Basis der Preissensibilit\u00e4t zu optimieren. Dies hilft TAP, die Angebote auf das jeweilige Kundensegment zuzuschneiden, ohne preisbewusste Reisende zu verprellen. Das Verst\u00e4ndnis von WTP erm\u00f6glicht es TAP au\u00dferdem, die Preise in ihren M\u00e4rkten strategisch zu gestalten, um den Umsatz zu maximieren und gleichzeitig f\u00fcr bestimmte Kundensegmente attraktiv zu bleiben.<\/p>\n<p>Mario Cruz, Chief Commercial and Revenue Officer von TAP Air Portugal, sagt \u00fcber die Erweiterung: \"Unseren Kunden au\u00dfergew\u00f6hnliche Erlebnisse zu bieten, steht im Mittelpunkt des kommerziellen Engagements von TAP. Durch die Einf\u00fchrung der fortschrittlichsten Revenue-Management- und Airline-Pricing-L\u00f6sungen eines zuverl\u00e4ssigen Marktf\u00fchrers werden wir pers\u00f6nlichere und dynamischere Angebote bereitstellen, die von den Kunden als wirklich begehrenswert und wertvoll empfunden werden - was zu h\u00f6heren Konversionsraten, Kundentreue und zus\u00e4tzlichen Einnahmen f\u00fchrt, die unsere Zukunft sichern.\"<\/p>\n<p>TAP setzt weiterhin auf die <a href=\"https:\/\/pros.com\/de\/products\/real-time-dynamic-pricing-software\/\">PROS Dynamische Preisgestaltung in Echtzeit (RTDP)<\/a> um die Sitzplatzverf\u00fcgbarkeit in Echtzeit zu berechnen, den Bestand vor Verderb zu sch\u00fctzen und die Konversionsrate zu erh\u00f6hen, um die Nachfrage w\u00e4hrend des Kaufprozesses zu erfassen. PROS RTDP gew\u00e4hrleistet eine genaue, skalierbare Preisgestaltung \u00fcber alle Kan\u00e4le hinweg mit minimalen Eingriffen des Analysten. So kann TAP die Preise in Echtzeit anpassen und auf Marktver\u00e4nderungen reagieren, um die besten Angebote bereitzustellen und mehr Kunden zu konvertieren.<\/p>\n<p>TAP verwendet auch weiterhin <a href=\"https:\/\/pros.com\/de\/gso\/\">PROS Gruppe Verkaufsoptimierer<\/a> um Gruppenbuchungen effektiver und effizienter zu verwalten, den Umsatz durch dynamische Preisgestaltung f\u00fcr Gruppenangebote zu optimieren und kostspielige GDS-Geb\u00fchren zu reduzieren.<\/p>\n<p>\"Modernes Airline-Retailing erfordert neue Strategien, Technologien und Prozesse, um bei jeder Kundeninteraktion einen Mehrwert zu schaffen\", sagt Surain Adyanthaya, President, Global Industries, PROS. \"Durch die langfristige Zusammenarbeit und die Innovationen von PROS ist TAP in der Lage, seinen Kundenstamm in allen Segmenten produktiv zu vergr\u00f6\u00dfern und seine Gesch\u00e4ftsstrategie wirklich zu ver\u00e4ndern. Wir sind stolz und f\u00fchlen uns geehrt, seit mehr als 25 Jahren ein zuverl\u00e4ssiger Partner von TAP zu sein und freuen uns darauf, gemeinsam weitere Meilensteine zu erreichen.\"<\/p>\n<p>Weitere Informationen \u00fcber PROS Airline Solutions finden Sie unter <a href=\"https:\/\/pros.com\/de\/travel\/\">www.pros.com\/travel<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>\u00dcber PROS<\/strong><br \/>\nPROS Holdings, Inc. (NYSE: PRO) ist ein f\u00fchrender Anbieter von KI-gest\u00fctzten SaaS-L\u00f6sungen f\u00fcr Preisgestaltung, CPQ, Umsatzmanagement und digitales Angebotsmarketing. Die Vision des Unternehmens ist es, jedes Einkaufs- und Verkaufserlebnis zu optimieren. Mit fast 40 Jahren Branchenerfahrung und einer nachweislichen Erfolgsbilanz hilft PROS B2B- und B2C-Unternehmen auf der ganzen Welt, in einer Vielzahl von Branchen, einschlie\u00dflich Fluggesellschaften, Fertigung, Vertrieb und Dienstleistungen, profitables Wachstum zu erzielen. Die PROS-Plattform nutzt KI, um pr\u00e4diktive Erkenntnisse in Echtzeit zu liefern, die es Unternehmen erm\u00f6glichen, ihre Ums\u00e4tze und Margen zu verbessern. Um mehr \u00fcber PROS und unsere innovativen SaaS-L\u00f6sungen zu erfahren, besuchen Sie bitte unsere Website unter<a href=\"https:\/\/pros.com\/de\/\">www.pros.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Willingness-to-Pay-Funktionen der n\u00e4chsten Generation und kontinuierliche Investitionen in PROS Real-Time Dynamic Pricing und Group Sales Optimizer zur Erstellung optimierter Angebote, die den modernen Airline-Handel vorantreiben HOUSTON, 13. November 2024 - PROS Holdings, Inc. (NYSE: PRO), ein f\u00fchrender Anbieter von KI-gest\u00fctzten SaaS-L\u00f6sungen f\u00fcr Pricing, CPQ, Revenue Management und digitales Angebotsmarketing, gab heute bekannt, dass TAP Air Portugal [...]<\/p>","protected":false},"featured_media":59095,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-59419","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TAP Air Portugal Expands 25-Year Relationship with PROS to Enhance Dynamic Pricing and Create Customer-Centric Offers | PROS<\/title>\n<meta name=\"description\" content=\"PROS Holdings, Inc. announced that TAP Air Portugal will expand its use of PROS market-leading revenue management and pricing tools to create optimized offers and fuel its path to modern airline 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