{"id":59922,"date":"2025-01-21T09:18:13","date_gmt":"2025-01-21T14:18:13","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&p=59922"},"modified":"2025-01-21T09:18:13","modified_gmt":"2025-01-21T14:18:13","slug":"malaysia-airlines-extends-relationship-with-pros-to-drive-profitable-growth","status":"publish","type":"news","link":"https:\/\/pros.com\/fr\/news\/malaysia-airlines-extends-relationship-with-pros-to-drive-profitable-growth\/","title":{"rendered":"Malaysia Airlines \u00e9tend sa relation avec PROS pour stimuler une croissance rentable"},"content":{"rendered":"

PROS et Malaysia Airlines signent un accord strat\u00e9gique \u00e0 long terme pour am\u00e9liorer la gestion des recettes et stimuler la croissance<\/strong><\/em><\/p>\n

HOUSTON, 21 janvier 2025<\/strong> - PROS Holdings, Inc.<\/a> (NYSE : PRO), l'un des principaux fournisseurs de solutions SaaS de tarification, de CPQ, de gestion des revenus et de marketing des offres num\u00e9riques bas\u00e9es sur l'IA, a annonc\u00e9 aujourd'hui l'extension de son accord strat\u00e9gique \u00e0 long terme avec Malaysia Airlines en renouvelant PROS Revenue Management Advantage (RMA). Cette extension renforce la collaboration entre PROS et Malaysia Airlines, soulignant la valeur de la technologie avanc\u00e9e de PROS et de l'intelligence artificielle (IA) dans les op\u00e9rations globales de la compagnie a\u00e9rienne. Les solutions de PROS ont jou\u00e9 un r\u00f4le d\u00e9terminant dans le redressement de la compagnie a\u00e9rienne apr\u00e8s la crise du COVID-19 et dans l'obtention de deux ann\u00e9es cons\u00e9cutives de rentabilit\u00e9.<\/p>\n

\"L'intensit\u00e9 de la concurrence nous pousse \u00e0 adopter les technologies de gestion des revenus les plus avanc\u00e9es afin de cr\u00e9er des offres attrayantes con\u00e7ues pour maximiser les revenus\", a d\u00e9clar\u00e9 Dersenish Aresandiran, directeur commercial des compagnies a\u00e9riennes de Malaysia Aviation Group. \"PROS a \u00e9t\u00e9 un partenaire exceptionnel, fournissant une IA d'offre de pointe afin que nous puissions fournir le bon produit et le bon prix au client. Ces capacit\u00e9s continuent de faire de nous le transporteur prosp\u00e8re et rentable que nous sommes aujourd'hui.\"<\/p>\n

En utilisant PROS RMA, Malaysia Airlines a \u00e9t\u00e9 en mesure de pr\u00e9voir la demande avec plus de pr\u00e9cision et de mettre en \u0153uvre des strat\u00e9gies de tarification dynamique qui sont plus susceptibles de convertir les passagers avec des offres optimis\u00e9es. En tant que l'un des premiers utilisateurs de PROS RMA et de Willingness-to-Pay en 2020, Malaysia Airlines a b\u00e9n\u00e9fici\u00e9 d'une solution de plus en plus adaptative qui a aid\u00e9 la compagnie a\u00e9rienne \u00e0 adopter une technologie de pointe et \u00e0 am\u00e9liorer strat\u00e9giquement ses revenus au fil du temps.<\/p>\n

Cette collaboration strat\u00e9gique permet \u00e0 Malaysia Airlines de s'adapter rapidement aux changements de dynamique du march\u00e9 et de prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es qui maximisent le potentiel de revenus, m\u00eame en pr\u00e9sence de d\u00e9fis permanents en mati\u00e8re de co\u00fbts et de cha\u00eene d'approvisionnement. Gr\u00e2ce \u00e0 l'adoption continue de la plateforme PROS, la compagnie a\u00e9rienne progresse sur la voie de l'optimisation des offres et jette les bases d'une tarification continue.
\n\"Cette expansion t\u00e9moigne de notre profonde relation avec Malaysia Airlines, ainsi que de la puissance et de l'innovation de notre plateforme\", a d\u00e9clar\u00e9 Surain Adyanthaya, pr\u00e9sident de Global Industries, PROS. \"Nous sommes fiers de continuer \u00e0 aider Malaysia Airlines \u00e0 atteindre ses objectifs de gestion des revenus, \u00e0 optimiser ses offres sur un march\u00e9 hautement concurrentiel et, en fin de compte, \u00e0 poursuivre son voyage vers l'optimisation des offres.\"<\/p>\n

Pour en savoir plus sur les solutions de gestion des revenus de PROS, visitez le site pros.com\/produits\/logiciel de gestion des revenus a\u00e9riens<\/a>.<\/p>\n

\u00c0 propos de PROS<\/strong>
\nPROS Holdings, Inc. (NYSE : PRO) est l'un des principaux fournisseurs de solutions SaaS de tarification, de CPQ, de gestion des revenus et de marketing d'offres num\u00e9riques aliment\u00e9es par l'IA. Notre vision est d'optimiser chaque exp\u00e9rience d'achat et de vente. Forte de pr\u00e8s de 40 ans d'expertise dans le secteur et d'une r\u00e9ussite av\u00e9r\u00e9e, PROS aide les entreprises B2B et B2C du monde entier, dans des secteurs vari\u00e9s tels que les compagnies a\u00e9riennes, la fabrication, la distribution et les services, \u00e0 g\u00e9n\u00e9rer une croissance rentable. La plateforme PROS s'appuie sur l'IA pour fournir des informations pr\u00e9dictives en temps r\u00e9el qui permettent aux entreprises d'am\u00e9liorer leur chiffre d'affaires et leurs marges. Pour en savoir plus sur PROS et nos solutions SaaS innovantes, veuillez consulter notre site Web \u00e0 l'adresse suivantewww.pros.com<\/a>.<\/p>\n

\u00c0 propos de Malaysia Airlines<\/strong>
\nMalaysia Airlines est le transporteur national de la Malaisie, offrant la meilleure fa\u00e7on de voler vers, depuis et autour de la Malaisie gr\u00e2ce \u00e0 ses offres haut de gamme et \u00e0 ses services complets. Malaysia Airlines transporte chaque jour jusqu'\u00e0 40 000 passagers pour des voyages m\u00e9morables inspir\u00e9s par la richesse de la Malaisie. En tant que porte-drapeau de la nation, elle incarne l'incroyable diversit\u00e9 de la Malaisie, capturant ses riches traditions, cultures et cuisines \u00e0 travers son inimitable hospitalit\u00e9 malaisienne dans tous les points de contact avec la client\u00e8le.<\/p>\n

Depuis septembre 2015, la compagnie a\u00e9rienne est d\u00e9tenue et exploit\u00e9e par Malaysia Airlines Berhad. Elle fait partie du Malaysia Aviation Group (MAG), une organisation mondiale de l'aviation qui comprend diff\u00e9rents portefeuilles de solutions de voyage d'affaires et de style de vie visant \u00e0 r\u00e9pondre aux besoins mondiaux en mati\u00e8re de transport a\u00e9rien. La compagnie a\u00e9rienne s'est engag\u00e9e \u00e0 faciliter les voyages s\u00fbrs et transparents en pla\u00e7ant la s\u00e9curit\u00e9 et l'hygi\u00e8ne au c\u0153ur de tous les points de contact avec les consommateurs, conform\u00e9ment \u00e0 son initiative MHFlySafe. Gr\u00e2ce \u00e0 son alliance avec oneworld\u00ae, Malaysia Airlines offre une connectivit\u00e9 sup\u00e9rieure vers plus de 900 destinations dans 170 territoires \u00e0 travers le monde. Pour plus d'informations, visitez le site www.malaysiaairlines.com et t\u00e9l\u00e9chargez l'application Malaysia Airlines pour obtenir les derni\u00e8res promotions \u00e0 port\u00e9e de main.<\/p>","protected":false},"excerpt":{"rendered":"

PROS and Malaysia Airlines sign a long-term strategic agreement to enhance revenue management and drive growth HOUSTON, January 21, 2025 \u2013 PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions, today announced the extension of its long-term strategic agreement with Malaysia Airlines by renewing […]<\/p>","protected":false},"featured_media":59095,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-59922","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-release"],"acf":[],"yoast_head":"\nMalaysia Airlines Extends Relationship with PROS to Drive Profitable Growth | PROS<\/title>\n<meta name=\"description\" content=\"PROS Holdings, Inc. announced the extension of its long-term strategic agreement with Malaysia Airlines by renewing PROS Revenue Management Advantage (RMA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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