{"id":60922,"date":"2025-04-03T23:51:11","date_gmt":"2025-04-03T23:51:11","guid":{"rendered":"https:\/\/pros.flywheelsites.com\/?page_id=60922"},"modified":"2025-05-14T20:14:28","modified_gmt":"2025-05-14T20:14:28","slug":"price-optimization","status":"publish","type":"page","link":"https:\/\/pros.com\/fr\/price-optimization\/","title":{"rendered":"Optimisation des prix"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"60922\" class=\"elementor elementor-60922\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f82ee5c e-con-full e-flex e-con e-parent\" data-id=\"f82ee5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84aaf97 elementor-widget elementor-widget-template\" data-id=\"84aaf97\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1738\" class=\"elementor elementor-1738\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6f481b e-con-full e-flex e-con e-child\" data-id=\"5c6f481b\" data-element_type=\"container\" id=\"subheader\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-59193137 e-flex e-con-boxed e-con e-child\" data-id=\"59193137\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ac77cc elementor-widget elementor-widget-heading\" data-id=\"27ac77cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimisation des prix<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49b950b1 e-flex e-con-boxed e-con e-parent\" data-id=\"49b950b1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39be4cfa e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"39be4cfa\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40ac0342 elementor-widget elementor-widget-image\" data-id=\"40ac0342\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"787\" height=\"755\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom.jpg\" class=\"attachment-large size-large wp-image-60860\" alt=\"\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom.jpg 787w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom-300x288.jpg 300w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom-768x737.jpg 768w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e4f5bfb e-flex e-con-boxed e-con e-parent\" data-id=\"2e4f5bfb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56b412fc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"56b412fc\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3629799d elementor-widget elementor-widget-heading\" data-id=\"3629799d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gagner plus de contrats gr\u00e2ce \u00e0 une tarification bas\u00e9e sur l'IA  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2821fefa elementor-widget elementor-widget-text-editor\" data-id=\"2821fefa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Fournir des prix pr\u00e9cis et comp\u00e9titifs adapt\u00e9s \u00e0 chaque client.<\/h3><p>PROS Smart Price Optimization vous aide \u00e0 fixer le bon prix pour chaque affaire, ce qui permet d'am\u00e9liorer la rentabilit\u00e9 et d'augmenter les taux de r\u00e9ussite. Gr\u00e2ce \u00e0 l'IA avanc\u00e9e, il s'adapte aux changements du march\u00e9, g\u00e8re des sc\u00e9narios de tarification complexes et fournit des prix pr\u00e9cis et adapt\u00e9s aux clients, sur lesquels vous pouvez compter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375f6d33 btn-blue elementor-widget elementor-widget-button\" data-id=\"375f6d33\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/contact-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander une d\u00e9mo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-539b4db elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"539b4db\" data-element_type=\"container\" id=\"sticky-nav\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:84,&quot;sticky_offset_tablet&quot;:63,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18debed e-con-full e-flex e-con e-child\" data-id=\"18debed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bbd3e elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c2bbd3e\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#overview\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vue d'ensemble<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#integrations\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Int\u00e9grations<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#customer-stories\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">T\u00e9moignages Clients<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#features\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Caract\u00e9ristiques<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#faqs\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">FAQ<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-741a1604 e-flex e-con-boxed e-con e-parent\" data-id=\"741a1604\" data-element_type=\"container\" id=\"overview\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-269ebdd elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"269ebdd\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"overview\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20dc22d7 elementor-tabs-view-vertical elementor-widget__width-inherit elementor-widget elementor-widget-tp-tabs-tours\" data-id=\"20dc22d7\" data-element_type=\"widget\" data-widget_type=\"tp-tabs-tours.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"theplus-tabs-wrapper  elementor-tabs  mobile-accordion\" id=\"tabs682553dd2429f\" data-tabs-id=\"tabs682553dd2429f\"  data-connection=\"\"   data-tab-default=\"0\" data-tab-hover=\"no\"  role=\"tablist\"><div class=\"theplus-tabs-nav-wrapper elementor-tabs-wrapper text-lefts align-top\"><ul class=\"plus-tabs-nav\"><li class=\"\"><div id=\"elementor-tab-title-5511\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"1\" tabindex=\"5511\" role=\"tab\" aria-controls=\"elementor-tab-content-5511\"><span>Gagner plus d'affaires<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-5512\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"2\" tabindex=\"5512\" role=\"tab\" aria-controls=\"elementor-tab-content-5512\"><span>Utiliser les donn\u00e9es pour fixer des prix plus intelligents<\/span><\/div><\/li><li class=\"\"><div id=\"elementor-tab-title-5513\" class=\"elementor-tab-title elementor-tab-desktop-title plus-tab-header\" data-tab=\"3\" tabindex=\"5513\" role=\"tab\" aria-controls=\"elementor-tab-content-5513\"><span class=\"tab-icon-wrap\" aria-hidden=\"true\"><i class=\"tab-icon fa fa-plus\"><\/i><\/span><span>S'adapter \u00e0 l'\u00e9volution du march\u00e9<\/span><\/div><\/li><\/ul><\/div><div class=\"theplus-tabs-content-wrapper  elementor-tabs-content-wrapper\"><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"5511\" data-tab=\"1\" role=\"tab\"><span>Gagner plus d'affaires<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"1\" role=\"tabpanel\"><div class=\"plus-content-editor\"><h4><img decoding=\"async\" class=\"alignleft size-large wp-image-60439\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Price-Optimization-1.png\" alt=\"\" width=\"660\" height=\"345\" \/><\/h4>\n<h4><\/h4>\n<div class=\"big-text\">\n\nComprenez ce qui motive les d\u00e9cisions d'achat des clients gr\u00e2ce \u00e0 des informations aliment\u00e9es par l'IA. Tenez compte de la probabilit\u00e9 de gain et ajustez les prix en temps r\u00e9el en fonction de la strat\u00e9gie de vente, de la demande, de la concurrence et des tendances du march\u00e9 pour vous aider \u00e0 rester comp\u00e9titif, \u00e0 augmenter vos b\u00e9n\u00e9fices et \u00e0 conclure davantage de contrats.\n\n<\/div><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"5512\" data-tab=\"2\" role=\"tab\"><span>Utiliser les donn\u00e9es pour fixer des prix plus intelligents<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"2\" role=\"tabpanel\"><div class=\"plus-content-editor\"><h4><img decoding=\"async\" class=\"alignleft size-large wp-image-60439\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Price-Optimization-2.png\" alt=\"\" width=\"660\" height=\"345\" \/><\/h4>\n<h4><\/h4>\n<div class=\"big-text\">\n\nPrenez de meilleures d\u00e9cisions en mati\u00e8re de prix en tenant compte de toutes les informations disponibles, qu'il s'agisse des prix pratiqu\u00e9s par les concurrents, des r\u00e9sultats obtenus, des donn\u00e9es sur les produits ou des transactions de vente. Concentrez-vous sur les meilleures opportunit\u00e9s de croissance des b\u00e9n\u00e9fices et veillez \u00e0 ce que chaque transaction soit tarif\u00e9e de mani\u00e8re comp\u00e9titive et en tenant compte de la valeur pour le client.\n\n<\/div><\/div><\/div><div class=\"elementor-tab-title elementor-tab-mobile-title text-lefts\" tabindex=\"5513\" data-tab=\"3\" role=\"tab\"><span class=\"tab-icon-wrap\" aria-hidden=\"true\"><i class=\"tab-icon fa fa-plus\"><\/i><\/span><span>S'adapter \u00e0 l'\u00e9volution du march\u00e9<\/span><\/div><div class=\"elementor-tab-content elementor-clearfix plus-tab-content\" data-tab=\"3\" role=\"tabpanel\"><div class=\"plus-content-editor\"><h4><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-60439\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Price-Optimization-3.png\" alt=\"\" width=\"660\" height=\"345\" \/><\/h4>\n<h4><\/h4>\n<div class=\"big-text\">\n\nRestez comp\u00e9titif et maximisez vos profits en maintenant vos prix en phase avec les derni\u00e8res \u00e9volutions du march\u00e9. Les informations fournies par l'IA vous aident \u00e0 r\u00e9pondre rapidement aux tendances, \u00e0 la demande des clients et aux changements \u00e9conomiques tels que l'inflation, les perturbations de la cha\u00eene d'approvisionnement et l'\u00e9volution du comportement des acheteurs.\n\n<\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ad65803 e-flex e-con-boxed e-con e-parent\" data-id=\"2ad65803\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ab9bd7 e-con-full e-flex e-con e-child\" data-id=\"6ab9bd7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e25be37 e-con-full e-flex e-con e-child\" data-id=\"e25be37\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a5c07 elementor-widget elementor-widget-heading\" data-id=\"b5a5c07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IA et science<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcbd63 btn-subhead elementor-widget elementor-widget-button\" data-id=\"4bcbd63\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/ai-solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-21\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus sur PROS Science &amp; AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3f491c e-grid e-con-full e-con e-child\" data-id=\"b3f491c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c6ac41 e-con-full e-flex e-con e-child\" data-id=\"0c6ac41\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a318d elementor-widget elementor-widget-image\" data-id=\"d7a318d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"322\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/The-Most-Advanced-Pricing-Science-\u200b-1.png\" class=\"attachment-large size-large wp-image-63229\" alt=\"\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/The-Most-Advanced-Pricing-Science-\u200b-1.png 530w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/The-Most-Advanced-Pricing-Science-\u200b-1-300x182.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecba746 e-con-full e-flex e-con e-child\" data-id=\"ecba746\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0516ea7 elementor-widget elementor-widget-heading\" data-id=\"0516ea7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La science de la tarification la plus avanc\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94eb18f elementor-widget elementor-widget-text-editor\" data-id=\"94eb18f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon les principaux cabinets d'analystes, PROS offre la science de la tarification la plus avanc\u00e9e, avec des mod\u00e8les de tarification de pointe pilot\u00e9s par l'IA qui s'adaptent aux variations de la demande, \u00e0 la volatilit\u00e9 et aux lacunes des donn\u00e9es. Obtenez des recommandations de prix rapides et pr\u00e9cises qui optimisent les marges et adaptent les prix \u00e0 chaque client et \u00e0 chaque condition de march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b20275 e-grid e-con-full e-con e-child\" data-id=\"3b20275\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea6fd28 e-con-full e-flex e-con e-child\" data-id=\"ea6fd28\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2d103 elementor-widget elementor-widget-image\" data-id=\"cf2d103\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"485\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/AI-You-Can-Trust-and-Understand\u200b-1-1024x621.png\" class=\"attachment-large size-large wp-image-63230\" alt=\"\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/AI-You-Can-Trust-and-Understand\u200b-1-1024x621.png 1024w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/AI-You-Can-Trust-and-Understand\u200b-1-300x182.png 300w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/AI-You-Can-Trust-and-Understand\u200b-1-768x466.png 768w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/AI-You-Can-Trust-and-Understand\u200b-1.png 1060w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49cfccd e-con-full e-flex e-con e-child\" data-id=\"49cfccd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95cb562 elementor-widget elementor-widget-heading\" data-id=\"95cb562\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'IA, un outil auquel vous pouvez faire confiance et que vous pouvez comprendre<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7421fd5 elementor-widget elementor-widget-text-editor\" data-id=\"7421fd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des repr\u00e9sentations claires et visuelles des performances du mod\u00e8le d'IA et de la pr\u00e9cision des pr\u00e9dictions de prix. Des mesures transparentes vous aident \u00e0 prendre confiance dans chaque d\u00e9cision de tarification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-200b838 e-grid e-con-full e-con e-child\" data-id=\"200b838\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1598068 e-con-full e-flex e-con e-child\" data-id=\"1598068\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1261664 elementor-widget elementor-widget-image\" data-id=\"1261664\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"485\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Adaptable-Strategies\u200b-1024x621.png\" class=\"attachment-large size-large wp-image-63231\" alt=\"\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Adaptable-Strategies\u200b-1024x621.png 1024w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Adaptable-Strategies\u200b-300x182.png 300w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Adaptable-Strategies\u200b-768x466.png 768w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Adaptable-Strategies\u200b.png 1060w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b56a91 e-con-full e-flex e-con e-child\" data-id=\"8b56a91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbc9e8 elementor-widget elementor-widget-heading\" data-id=\"ddbc9e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies adaptables<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d4acc elementor-widget elementor-widget-text-editor\" data-id=\"37d4acc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Restez comp\u00e9titif en ajustant vos strat\u00e9gies de prix en fonction de l'\u00e9volution des conditions du march\u00e9. L'IA identifie les tendances de prix, le comportement des clients et les \u00e9volutions du march\u00e9 pour vous aider \u00e0 prendre des d\u00e9cisions de tarification plus intelligentes au fil du temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25b927cc e-flex e-con-boxed e-con e-parent\" data-id=\"25b927cc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d805443 e-con-full e-flex e-con e-child\" data-id=\"1d805443\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-401a2312 e-grid e-con-full e-con e-child\" data-id=\"401a2312\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a35c6b6 elementor-widget elementor-widget-text-editor\" data-id=\"3a35c6b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Impact attendu<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4acbd6d3 e-con-full e-flex e-con e-child\" data-id=\"4acbd6d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d26bd54 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4d26bd54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+100-300 BPS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-958491b e-flex e-con-boxed e-con e-parent\" data-id=\"958491b\" data-element_type=\"container\" id=\"integrations\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4767752 elementor-widget elementor-widget-menu-anchor\" data-id=\"4767752\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"integrations\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-927a58a e-con-full e-flex e-con e-child\" data-id=\"927a58a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b576456 e-con-full e-flex e-con e-child\" data-id=\"b576456\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30360e2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"30360e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Int\u00e9grations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cf8535 e-con-full e-flex e-con e-child\" data-id=\"2cf8535\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93bfb97 elementor-widget elementor-widget-text-editor\" data-id=\"93bfb97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connexion facile avec vos syst\u00e8mes existants. Synchronise les donn\u00e9es en temps r\u00e9el entre les ERP, les CRM, les outils CPQ, les plateformes d'eCommerce et les portails clients, afin de maintenir une tarification pr\u00e9cise, personnalis\u00e9e et rentable sur tous les canaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8938be1 elementor-widget elementor-widget-button\" data-id=\"8938be1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/integrations\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-21\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08fb8d4 elementor-widget elementor-widget-tp-clients-listout\" data-id=\"08fb8d4\" data-element_type=\"widget\" data-widget_type=\"tp-clients-listout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pt-plus-clients-post-list\" class=\"clients-list post682553dd2cad1  list-isotope client-style-1\"   data-id=\"post682553dd2cad1\" data-style=\"style-1\"   dir= \"data-enable-isotope=\"1\"\"><div class=\"tp-row post-inner-loop   d-flex flex-row flex-wrap tp-align-items-center post682553dd2cad1\"><div class=\"grid-item flex-column flex-wrap tp-col-lg-3 tp-col-md-4 tp-col-sm-6 tp-col-6\">\t\t<div class=\"client-post-content\">\n\t\t\t<div class=\"client-content-logo\">\n\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"> \n\t\t\t\t\t\t\t\t\t\t\n<div class=\"client-featured-logo\">\n\t<span class=\"thumb-wrap\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"161\" height=\"22\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/01\/image-2.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t<\/span>\n<\/div>\n<\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"post-content-bottom\">\n\t\t\t\t\t<h3 class=\"post-title\">\n\t\t\t<a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t\t\n<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><div class=\"grid-item flex-column flex-wrap tp-col-lg-3 tp-col-md-4 tp-col-sm-6 tp-col-6\">\t\t<div class=\"client-post-content\">\n\t\t\t<div class=\"client-content-logo\">\n\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"> \n\t\t\t\t\t\t\t\t\t\t\n<div class=\"client-featured-logo\">\n\t<span class=\"thumb-wrap\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"165\" height=\"52\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/01\/image-16-1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t<\/span>\n<\/div>\n<\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"post-content-bottom\">\n\t\t\t\t\t<h3 class=\"post-title\">\n\t\t\t<a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t\t\n<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><div class=\"grid-item flex-column flex-wrap tp-col-lg-3 tp-col-md-4 tp-col-sm-6 tp-col-6\">\t\t<div class=\"client-post-content\">\n\t\t\t<div class=\"client-content-logo\">\n\t\t\t\t\t\t\t\t<a href=\"#\" target=\"_blank\" rel=\"noopener noreferrer\"> \n\t\t\t\t\t\t\t\t\t\t\n<div class=\"client-featured-logo\">\n\t<span class=\"thumb-wrap\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"74\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/01\/Group-130-1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t<\/span>\n<\/div>\n<\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"post-content-bottom\">\n\t\t\t\t\t<h3 class=\"post-title\">\n\t\t\t<a href=\"#\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t\t\n<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><div class=\"grid-item flex-column flex-wrap tp-col-lg-3 tp-col-md-4 tp-col-sm-6 tp-col-6\">\t\t<div class=\"client-post-content\">\n\t\t\t<div class=\"client-content-logo\">\n\t\t\t\t\t\t\t\t<a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\"> \n\t\t\t\t\t\t\t\t\t\t\n<div class=\"client-featured-logo\">\n\t<span class=\"thumb-wrap\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"52\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/01\/image-1-1.png\" class=\"attachment-full size-full\" alt=\"\" \/>\t<\/span>\n<\/div>\n<\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"post-content-bottom\">\n\t\t\t\t\t<h3 class=\"post-title\">\n\t\t\t<a href=\"\" target=\"_blank\" rel=\"noopener noreferrer\">\n\t\t\t\t\t<\/a>\n\t\t\t\n<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ebca1e7 e-flex e-con-boxed e-con e-parent\" data-id=\"6ebca1e7\" data-element_type=\"container\" id=\"customer-stories\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61bae805 e-con-full e-flex e-con e-child\" data-id=\"61bae805\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7493021c e-flex e-con-boxed e-con e-child\" data-id=\"7493021c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5624b9c elementor-widget elementor-widget-heading\" data-id=\"5624b9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PROS Gen IV fournit des prix pr\u00e9cis en temps r\u00e9el pour chaque combinaison de produits et de clients. Avec pr\u00e8s de 20 000 UGS et plus de 10 000 clients, la gestion manuelle de ces donn\u00e9es serait trop lente et laborieuse. PROS le fait pour nous.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-613913bc e-con-full e-flex e-con e-child\" data-id=\"613913bc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6837dd05 e-con-full e-flex e-con e-child\" data-id=\"6837dd05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4217e21 elementor-widget elementor-widget-image\" data-id=\"4217e21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/headshot_julia-brasher.png\" class=\"attachment-full size-full wp-image-63076\" alt=\"\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/headshot_julia-brasher.png 200w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/headshot_julia-brasher-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d3acd41 e-con-full e-flex e-con e-child\" data-id=\"6d3acd41\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f7df42d e-con-full e-flex e-con e-child\" data-id=\"4f7df42d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50757315 elementor-widget elementor-widget-image\" data-id=\"50757315\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"156\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/highlinewarrent-logo-footer.png\" class=\"attachment-large size-large wp-image-63075\" alt=\"Highline Warren logo\" srcset=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/highlinewarrent-logo-footer.png 734w, https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/highlinewarrent-logo-footer-300x64.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8d5c1f elementor-widget elementor-widget-heading\" data-id=\"2f8d5c1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Julia Brasher<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1495ae7f elementor-widget elementor-widget-text-editor\" data-id=\"1495ae7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Directeur de la tarification et de la gestion des revenus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a38fed4 e-con-full e-flex e-con e-child\" data-id=\"7a38fed4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71821b22 btn-white elementor-widget elementor-widget-button\" data-id=\"71821b22\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/learn\/case-studies-testimonials\/fueling-profitable-growth-highline-warren-automated-pricing-pros-gen-iv-pricing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">En savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20172f7d e-flex e-con-boxed e-con e-parent\" data-id=\"20172f7d\" data-element_type=\"container\" id=\"features\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ec673 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"e9ec673\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"features\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ca354be e-con-full e-flex e-con e-child\" data-id=\"5ca354be\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3ef0f042 e-con-full e-flex e-con e-child\" data-id=\"3ef0f042\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d45fb4d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1d45fb4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caract\u00e9ristiques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b20b0ed elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6b20b0ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9bloquez des capacit\u00e9s de tarification aliment\u00e9es par l'IA pour remporter plus de contrats, maximiser votre chiffre d'affaires et rester comp\u00e9titif gr\u00e2ce \u00e0 ces fonctionnalit\u00e9s cl\u00e9s.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dd7125e e-con-full e-flex e-con e-child\" data-id=\"7dd7125e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d4c7d65 e-con-full one-third e-flex e-con e-child\" data-id=\"2d4c7d65\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513c5431 elementor-widget elementor-widget-image\" data-id=\"513c5431\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/AI-Powered-Negotiated-Pricing.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-61736\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8b7116 elementor-widget elementor-widget-heading\" data-id=\"5c8b7116\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prix n\u00e9goci\u00e9s gr\u00e2ce \u00e0 l'IA <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3566102d elementor-widget elementor-widget-text-editor\" data-id=\"3566102d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obtenez des recommandations de prix tr\u00e8s pr\u00e9cises et personnalis\u00e9es, ainsi que des informations sur les taux de r\u00e9ussite pour chaque transaction, m\u00eame sur des march\u00e9s complexes et en \u00e9volution rapide. D\u00e9couvrez la puissance de la technologie d'apprentissage automatique bas\u00e9e sur les r\u00e9seaux neuronaux.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49f2bd25 e-con-full one-third e-flex e-con e-child\" data-id=\"49f2bd25\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-973db90 elementor-widget elementor-widget-image\" data-id=\"973db90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Willingness-To-Pay-Guidance.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-61731\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63941f03 elementor-widget elementor-widget-heading\" data-id=\"63941f03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guidance sur la volont\u00e9 de payer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e396e1f elementor-widget elementor-widget-text-editor\" data-id=\"1e396e1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aidez les \u00e9quipes de vente \u00e0 conclure davantage d'affaires gr\u00e2ce \u00e0 des recommandations de prix sp\u00e9cifiques aux clients, bas\u00e9es sur une segmentation dynamique et des r\u00e8gles commerciales ajustables.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-438106ba e-con-full one-third e-flex e-con e-child\" data-id=\"438106ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5db7a7ab elementor-widget elementor-widget-image\" data-id=\"5db7a7ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Optimized-eCommerce-Pricing.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-61735\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b1c6fa elementor-widget elementor-widget-heading\" data-id=\"52b1c6fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prix optimis\u00e9s pour le commerce \u00e9lectronique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40463a94 elementor-widget elementor-widget-text-editor\" data-id=\"40463a94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmentez vos ventes et vos marges gr\u00e2ce \u00e0 un algorithme qui tient compte de la demande et qui ajuste les prix en temps r\u00e9el en fonction de la saisonnalit\u00e9, de l'\u00e9volution de la demande et de la concurrence. Proposer des prix personnalis\u00e9s pour les portails d'e-commerce, de revendeurs et de distributeurs.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ae138be e-con-full one-third e-flex e-con e-child\" data-id=\"6ae138be\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c80555 elementor-widget elementor-widget-image\" data-id=\"46c80555\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Advanced-Price-Analytics.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-61685\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fae741 elementor-widget elementor-widget-heading\" data-id=\"45fae741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyse avanc\u00e9e des prix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1fee20 elementor-widget elementor-widget-text-editor\" data-id=\"2b1fee20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obtenez une vision claire des performances du mod\u00e8le de tarification gr\u00e2ce \u00e0 une analyse pilot\u00e9e par l'IA, qui vous aide \u00e0 valider les pr\u00e9visions de prix, \u00e0 comprendre la probabilit\u00e9 de taux de r\u00e9ussite, \u00e0 identifier les meilleurs produits et clients, et \u00e0 ajuster les strat\u00e9gies en fonction de l'\u00e9volution des march\u00e9s.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7730ddc4 e-con-full one-third e-flex e-con e-child\" data-id=\"7730ddc4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3484c984 elementor-widget elementor-widget-image\" data-id=\"3484c984\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Capacity-Aware-Optimization.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-61733\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726df1e6 elementor-widget elementor-widget-heading\" data-id=\"726df1e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimisation de la Capacit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454f754 elementor-widget elementor-widget-text-editor\" data-id=\"454f754\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maximisez vos revenus en analysant les co\u00fbts d'opportunit\u00e9 et le consentement \u00e0 payer des clients pour les produits et services \u00e0 capacit\u00e9 limit\u00e9e. Id\u00e9al pour les industries dont la demande est fluctuante. (Fourni en compl\u00e9ment).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-775f32ba e-con-full one-third e-flex e-con e-child\" data-id=\"775f32ba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35f8784c elementor-widget elementor-widget-image\" data-id=\"35f8784c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Smarter-Cost-Based-Pricing.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-61734\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4cb3b5 elementor-widget elementor-widget-heading\" data-id=\"6f4cb3b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une tarification plus intelligente bas\u00e9e sur les co\u00fbts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704497c0 elementor-widget elementor-widget-text-editor\" data-id=\"704497c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Am\u00e9liorez la pr\u00e9cision des prix gr\u00e2ce \u00e0 des estimations de co\u00fbts pilot\u00e9es par l'IA, m\u00eame lorsque les co\u00fbts sont inconnus au moment de l'\u00e9tablissement du devis. Utiliser des informations et des r\u00e8gles m\u00e9tier au niveau du segment pour optimiser les d\u00e9cisions de tarification.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a67fa0b e-con-full one-third e-flex e-con e-child\" data-id=\"2a67fa0b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52cf670f elementor-widget elementor-widget-image\" data-id=\"52cf670f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/Accurate-Demand-Forecasting.svg\" class=\"attachment-thumbnail size-thumbnail wp-image-61732\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559f362 elementor-widget elementor-widget-heading\" data-id=\"559f362\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9vision pr\u00e9cise de la demande<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384bd89c elementor-widget elementor-widget-text-editor\" data-id=\"384bd89c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilisez des donn\u00e9es en temps r\u00e9el pour pr\u00e9voir la demande et prendre des d\u00e9cisions de tarification plus intelligentes. Con\u00e7u pour les secteurs du fret, du transport, de la logistique et de la location. (Fourni en tant qu'extension).\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10993b9c e-flex e-con-boxed e-con e-parent\" data-id=\"10993b9c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e4406fb e-con-full e-flex e-con e-child\" data-id=\"4e4406fb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-654c9993 elementor-widget elementor-widget-heading\" data-id=\"654c9993\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9servez une D\u00e9monstration avec un Expert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f7f636f e-con-full e-flex e-con e-child\" data-id=\"2f7f636f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f42610e elementor-widget elementor-widget-text-editor\" data-id=\"4f42610e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rencontrez un professionnel PROS. Mettez le produit - et notre service - \u00e0 l'\u00e9preuve. Ensemble, nous aiderons votre entreprise \u00e0 r\u00e9aliser son potentiel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3828da83 btn-navy elementor-widget elementor-widget-button\" data-id=\"3828da83\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/contact-sales\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Commencer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f50853 e-flex e-con-boxed e-con e-parent\" data-id=\"42f50853\" data-element_type=\"container\" id=\"faqs\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc2ca4 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"9dc2ca4\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"faqs\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dffcda2 e-con-full e-flex e-con e-child\" data-id=\"6dffcda2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b07a5c2 elementor-widget elementor-widget-heading\" data-id=\"6b07a5c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ce28ae elementor-widget elementor-widget-n-accordion\" data-id=\"74ce28ae\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accord\u00e9on. Ouvrez les liens avec Enter ou Space, fermez-les avec Escape et naviguez avec les touches fl\u00e9ch\u00e9es.\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1950\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1950\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu'est-ce que PROS Smart Price Optimization ?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewbox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewbox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1950\" class=\"elementor-element elementor-element-37d18be6 e-con-full e-flex e-con e-child\" data-id=\"37d18be6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22bd4da elementor-widget elementor-widget-text-editor\" data-id=\"22bd4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW204071686 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW204071686 BCX4\">PROS Smart Price Optimization est une solution aliment\u00e9e par l'IA qui aide les entreprises \u00e0 fixer des prix comp\u00e9titifs et rentables en analysant le comportement des clients, les tendances du march\u00e9 et l'\u00e9volution de la demande en temps r\u00e9el.\u00a0<\/span><\/span><span class=\"EOP SCXW204071686 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1951\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1951\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment l'optimisation intelligente des prix de PROS peut-elle profiter \u00e0 mon entreprise ?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewbox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewbox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1951\" class=\"elementor-element elementor-element-2379b806 e-con-full e-flex e-con e-child\" data-id=\"2379b806\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e60520 elementor-widget elementor-widget-text-editor\" data-id=\"8e60520\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il am\u00e9liore la pr\u00e9cision des prix, augmente les taux de r\u00e9ussite, maximise la rentabilit\u00e9 et s'adapte aux changements du march\u00e9, ce qui vous aide \u00e0 rester comp\u00e9titif tout en augmentant votre chiffre d'affaires.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1952\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1952\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00c0 qui s'adresse PROS Smart Price Optimization ?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewbox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewbox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1952\" class=\"elementor-element elementor-element-142b9584 e-con-full e-flex e-con e-child\" data-id=\"142b9584\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320f5b56 elementor-widget elementor-widget-text-editor\" data-id=\"320f5b56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW146514549 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146514549 BCX4\">Notre optimisation des prix est<\/span><span class=\"NormalTextRun SCXW146514549 BCX4\"> con\u00e7u pour les entreprises \u00e0 travers le monde<\/span><span class=\"NormalTextRun SCXW146514549 BCX4\"> multiples<\/span><span class=\"NormalTextRun SCXW146514549 BCX4\"> les industries, notamment l'industrie manufacturi\u00e8re, la distribution, la haute technologie et les voyages, o\u00f9 la complexit\u00e9 des prix et les conditions dynamiques du march\u00e9 requi\u00e8rent des strat\u00e9gies fond\u00e9es sur des donn\u00e9es.\u00a0<\/span><\/span><span class=\"EOP SCXW146514549 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1953\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1953\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Comment l'IA am\u00e9liore-t-elle les d\u00e9cisions de tarification ?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewbox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewbox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1953\" class=\"elementor-element elementor-element-522f288c e-flex e-con-boxed e-con e-child\" data-id=\"522f288c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e94fe6c elementor-widget elementor-widget-text-editor\" data-id=\"7e94fe6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW9334610 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW9334610 BCX4\">L'IA analyse l'historique des ventes, les tendances du march\u00e9 et le comportement des clients pour pr\u00e9dire le meilleur prix pour chaque transaction, ce qui permet aux \u00e9quipes de vente de proposer en toute confiance des prix comp\u00e9titifs, \u00e9tay\u00e9s par des donn\u00e9es.\u00a0<\/span><\/span><span class=\"EOP SCXW9334610 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1954\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1954\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quelle est la diff\u00e9rence entre Smart Price Optimization et Smart Price Optimization and Management (POM) ?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewbox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewbox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1954\" class=\"elementor-element elementor-element-54db7b63 e-flex e-con-boxed e-con e-child\" data-id=\"54db7b63\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6de55775 elementor-widget elementor-widget-text-editor\" data-id=\"6de55775\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PROS Smart Price Optimization se concentre sur l'optimisation des prix, tandis que SPOM comprend l'optimisation des prix ainsi que des capacit\u00e9s de gestion des prix tout au long du cycle de vie pour un contr\u00f4le des prix de bout en bout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1955\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1955\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> PROS Smart Price Optimization prend-il en charge \u00e0 la fois la vente n\u00e9goci\u00e9e et la vente num\u00e9rique ?  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewbox=\"0 0 22 22\" fill=\"none\"><rect width=\"21\" height=\"21\" transform=\"translate(0.523438 0.840332)\" fill=\"#F5F9FC\"><\/rect><g clip-path=\"url(#clip0_2005_7906)\"><path d=\"M17.2034 6.72033L16.0734 5.59033L10.9934 10.6703L5.90344 5.59033L4.77344 6.72033L9.85344 11.8103L4.77344 16.8903L5.90344 18.0203L10.9934 12.9403L16.0734 18.0203L17.2034 16.8903L12.1234 11.8103L17.2034 6.72033Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2005_7906\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(4.77344 5.59033)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"19\" viewbox=\"0 0 18 19\" fill=\"none\"><g clip-path=\"url(#clip0_2998_2414)\"><path d=\"M16.7872 10.4526L16.7872 8.85456L9.60298 8.85456L9.59591 1.66329H7.99784L7.99077 8.85456L0.806568 8.85456L0.806568 10.4526L7.99784 10.4597V17.6439H9.59591V10.4597L16.7872 10.4526Z\" fill=\"#073453\"><\/path><\/g><defs><clippath id=\"clip0_2998_2414\"><rect width=\"12.43\" height=\"12.43\" fill=\"white\" transform=\"translate(8.79688 0.864258) rotate(45)\"><\/rect><\/clippath><\/defs><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1955\" class=\"elementor-element elementor-element-ac10e6c e-flex e-con-boxed e-con e-child\" data-id=\"ac10e6c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6138b5 elementor-widget elementor-widget-text-editor\" data-id=\"d6138b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oui, il fournit des prix pilot\u00e9s par l'IA pour les ventes n\u00e9goci\u00e9es traditionnelles et les canaux num\u00e9riques en libre-service tels que le commerce \u00e9lectronique, les portails de revendeurs et les plateformes de distributeurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ad7346 d-none e-flex e-con-boxed e-con e-parent\" data-id=\"65ad7346\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dc2ce79 e-con-full e-flex e-con e-child\" data-id=\"5dc2ce79\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50aa9335 elementor-widget elementor-widget-heading\" data-id=\"50aa9335\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ressources compl\u00e9mentaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f6e9a9 btn-subhead elementor-widget elementor-widget-button\" data-id=\"71f6e9a9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pros.com\/fr\/learn\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-21\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir toutes les ressources<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-351d2b4f e-grid d-none e-con-boxed e-con e-parent\" data-id=\"351d2b4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-67765ad0 e-con-full e-flex e-con e-child\" data-id=\"67765ad0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pros.com\/fr\/learn\/demos\/smart-pom-demo-managing-tariffs\/\">\n\t\t<div class=\"elementor-element elementor-element-6ebd8a22 e-con-full e-flex e-con e-child\" data-id=\"6ebd8a22\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44429a96 elementor-widget elementor-widget-heading\" data-id=\"44429a96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 tendances et meilleures pratiques pour d\u00e9bloquer l'optimisation des prix et augmenter les marges<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8d828 elementor-widget elementor-widget-text-editor\" data-id=\"bb8d828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le comportement des clients a \u00e9volu\u00e9 de fa\u00e7on spectaculaire au cours de la derni\u00e8re d\u00e9cennie. Pour suivre l'\u00e9volution des pr\u00e9f\u00e9rences, de la demande du march\u00e9 et de la concurrence, les entreprises doivent optimiser leurs prix afin de rester comp\u00e9titives et flexibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3786a637 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3786a637\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-bold-21\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">en savoir plus<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-6eb0e85 e-con-full e-flex e-con e-child\" data-id=\"6eb0e85\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pros.com\/fr\/learn\/demos\/smart-pom-demo-managing-tariffs\/\">\n\t\t<div class=\"elementor-element elementor-element-e51e72b e-con-full e-flex e-con e-child\" data-id=\"e51e72b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aeabb44 elementor-widget elementor-widget-heading\" data-id=\"aeabb44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9monstration de Smart POM : Gestion des tarifs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f87706 elementor-widget elementor-widget-text-editor\" data-id=\"7f87706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrez comment PROS aide les entreprises \u00e0 rester agiles dans un contexte d'incertitude mondiale en rationalisant la tarification, en adaptant les accords et en prot\u00e9geant les marges gr\u00e2ce \u00e0 des donn\u00e9es en temps r\u00e9el et \u00e0 une optimisation dynamique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e87c507 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e87c507\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-bold-21\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">regarder la vid\u00e9o<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-60323a76 e-con-full e-flex e-con e-child\" data-id=\"60323a76\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/pros.com\/fr\/learn\/demos\/smart-pom-demo-managing-tariffs\/\">\n\t\t<div class=\"elementor-element elementor-element-4a5b6314 e-con-full e-flex e-con e-child\" data-id=\"4a5b6314\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a810575 elementor-widget elementor-widget-heading\" data-id=\"2a810575\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gies de tarification pour maximiser la valeur \u00e0 vie des clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c2f2d89 elementor-widget elementor-widget-text-editor\" data-id=\"7c2f2d89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le march\u00e9 concurrentiel d'aujourd'hui, la tarification aliment\u00e9e par l'IA est essentielle pour g\u00e9n\u00e9rer de la valeur pour le client. D\u00e9couvrez comment optimiser la tarification, mettre en place des remises et passer \u00e0 l'abonnement. Apprenez comment l'IA pr\u00e9dit les comportements, personnalise les offres et augmente les revenus et la rentabilit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb140b4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7eb140b4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-right-bold-21\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">regarder la vid\u00e9o<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Win More Deals with AI-Powered Pricing Provide accurate, competitive pricing tailored to every customer. PROS Smart Price Optimization helps you set the right price for every deal\u2014boosting profitability and increasing win rates. Using advanced AI, it adapts to market changes, handles complex pricing scenarios, and delivers precise, customer-specific prices you can trust. Get a Demo [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-60922","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Price Optimization | PROS<\/title>\n<meta name=\"description\" content=\"Boost profitability and win rates with PROS Smart Price Optimization\u2014AI-powered, real-time pricing tailored to every customer and market change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pros.com\/fr\/price-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Price Optimization\" \/>\n<meta property=\"og:description\" content=\"Boost profitability and win rates with PROS Smart Price Optimization\u2014AI-powered, real-time pricing tailored to every customer and market change.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pros.com\/fr\/price-optimization\/\" \/>\n<meta property=\"og:site_name\" content=\"PROS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PROSInc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T20:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"787\" \/>\n\t<meta property=\"og:image:height\" content=\"755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PROS_Inc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pros.com\/price-optimization\/\",\"url\":\"https:\/\/pros.com\/price-optimization\/\",\"name\":\"Price Optimization | PROS\",\"isPartOf\":{\"@id\":\"https:\/\/pros.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pros.com\/price-optimization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pros.com\/price-optimization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom.jpg\",\"datePublished\":\"2025-04-03T23:51:11+00:00\",\"dateModified\":\"2025-05-14T20:14:28+00:00\",\"description\":\"Boost profitability and win rates with PROS Smart Price Optimization\u2014AI-powered, real-time pricing tailored to every customer and market change.\",\"breadcrumb\":{\"@id\":\"https:\/\/pros.com\/price-optimization\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pros.com\/price-optimization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/pros.com\/price-optimization\/#primaryimage\",\"url\":\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom.jpg\",\"contentUrl\":\"https:\/\/pros.com\/wp-content\/uploads\/2025\/04\/pros-enterprise-pom.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pros.com\/price-optimization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pros.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Price Optimization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pros.com\/#website\",\"url\":\"https:\/\/pros.com\/\",\"name\":\"PROS\",\"description\":\"AI-Powered CPQ, Dynamic Pricing, &amp; 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