{"id":59971,"date":"2025-01-28T08:47:08","date_gmt":"2025-01-28T13:47:08","guid":{"rendered":"https:\/\/pros.com\/?post_type=pros_news&amp;p=59971"},"modified":"2025-01-28T08:47:08","modified_gmt":"2025-01-28T13:47:08","slug":"lufthansa-pros-take-next-step-commercial-innovation-with-advanced-ai-based-dynamic-pricing-fueling-incremental-revenue-growth","status":"publish","type":"news","link":"https:\/\/pros.com\/de\/news\/lufthansa-pros-take-next-step-commercial-innovation-with-advanced-ai-based-dynamic-pricing-fueling-incremental-revenue-growth\/","title":{"rendered":"Lufthansa Group und PROS machen den n\u00e4chsten Schritt in der kommerziellen Innovation mit fortschrittlicher KI-basierter dynamischer Preisgestaltung, die das Umsatzwachstum steigert"},"content":{"rendered":"<p><em>Mit PROS Request-Specific Pricing und Dynamic Ancillary Pricing setzt die Lufthansa Group ihre KI-gest\u00fctzte dynamische Preisgestaltung fort und erreicht damit eine gr\u00f6\u00dfere Angebotsvielfalt und einen h\u00f6heren Customer Lifetime Value<\/em><\/p>\n<p><strong>HOUSTON, 28. Januar 2025<\/strong> - <a href=\"https:\/\/pros.com\/de\/\">PROS Holdings, Inc.<\/a> (NYSE: PRO), ein f\u00fchrender Anbieter von KI-gest\u00fctzten SaaS-L\u00f6sungen f\u00fcr Pricing, CPQ, Revenue Management und digitales Angebotsmarketing, hat heute bekannt gegeben, dass die Lufthansa Group ihre Nutzung von PROS Request-Specific Pricing erweitert und PROS Dynamic Ancillary Pricing eingef\u00fchrt hat, um ihre KI-gest\u00fctzte dynamische Preisgestaltung weiter voranzutreiben. Diese Schritte vertiefen die langfristige Beziehung zwischen PROS und der Lufthansa Group, wobei der Schwerpunkt auf der Beseitigung von IT-Barrieren liegt, um Reisenden dynamisch optimierte Angebote zu ihrem idealen Preispunkt zu liefern.<\/p>\n<p>Diese fortschrittlichen dynamischen Preisgestaltungsm\u00f6glichkeiten sowie das 2019 eingef\u00fchrte PROS Continuous Pricing machen die Lufthansa Group zum fortschrittlichsten und ausgereiftesten Unternehmen in der Anwendung von KI-gest\u00fctzter Preisgestaltung. Durch die Ber\u00fccksichtigung relevanter Reiseattribute und die Sicherstellung, dass alle Komponenten des Angebots, einschlie\u00dflich Zusatzleistungen, preisoptimiert sind, kann die Gruppe relevante, \u00fcberzeugende Angebote in Echtzeit liefern. Dieser Ansatz hilft der Lufthansa Group, die Kundenerwartungen zu erf\u00fcllen und den Wert f\u00fcr das Unternehmen zu maximieren.<\/p>\n<p>\"Wir sind bestrebt, unseren Kunden stets das beste Erlebnis zu bieten, und das beginnt bereits zu Beginn ihrer Reise - in der Planungs- und Buchungsphase\", sagte Stefan Kreuzpaintner, Senior Vice President, Commercial Customer Offer, Lufthansa Group. \"Durch den Einsatz der fortschrittlichen dynamischen Preisgestaltungstechnologien von PROS sind wir in der Lage, ma\u00dfgeschneiderte und flexible Preisoptionen anzubieten, die die unterschiedlichen Bed\u00fcrfnisse unserer potenziellen Reisenden erf\u00fcllen, ihr Gesamtreiseerlebnis verbessern und kundenorientierte kommerzielle Angebote f\u00f6rdern.\"<\/p>\n<p>Im Rahmen der fortgesetzten dynamischen Preisgestaltung hat die Lufthansa Group im Juli 2022 mit der Einf\u00fchrung von PROS Request-Specific Pricing begonnen. Die Technologie nutzt Interessen- und Pr\u00e4ferenzinformationen sowie den Einkaufskontext, um die Preisgestaltung in Echtzeit anzupassen und markt- und kundenrelevantere Angebote zu unterbreiten, die Suchende in Buchende verwandeln und zu einem zus\u00e4tzlichen Umsatzwachstum beitragen.<\/p>\n<p>Mit der Einf\u00fchrung von PROS Dynamic Ancillary Pricing nutzt die Lufthansa Group k\u00fcnstliche Intelligenz, um die Preise f\u00fcr Zusatzprodukte dynamisch auf der Grundlage von Reisedimensionen (z. B. Wochentag), Marktbedingungen sowie Interessen, Vorlieben und Kaufbereitschaft der Passagiere festzulegen. Durch die Ber\u00fccksichtigung dieser Informationen kann die Gruppe ein dynamisches, optimales Angebot erstellen, das die Kunden am ehesten konvertiert und die Zusatzeinnahmen steigert. Mit der Aufnahme der Lufthansa Group in das PROS Dynamic Ancillary Pricing Portfolio nutzen nun f\u00fcnf globale Fluggesellschaften die fortschrittlichen Funktionen der Plattform.<em>airBaltic, Austrian Airlines, Brussels Airlines, Lufthansa Airlines und SWISS International Airlines<\/em>-jedes mit dem Ziel, eine echte dynamische Preisgestaltung f\u00fcr alle Komponenten des Angebots zu erm\u00f6glichen.<\/p>\n<p>\"PROS und Lufthansa haben im Laufe von mehr als 35 Jahren eine ganz besondere Beziehung aufgebaut und gemeinsam einige der technologisch fortschrittlichsten L\u00f6sungen entwickelt, die die Branche revolutioniert haben\", sagte Surain Adyanthaya, President, Global Industries, PROS. \"Unsere dauerhafte Partnerschaft wird auch weiterhin die Grenzen der Innovation verschieben, die Zukunft des Flugverkehrs gestalten und einen au\u00dfergew\u00f6hnlichen Wert f\u00fcr die Unternehmen und ihre Kunden schaffen.\"<\/p>\n<p>Weitere Informationen \u00fcber PROS-L\u00f6sungen f\u00fcr die Luftfahrtindustrie finden Sie unter <a href=\"https:\/\/pros.com\/de\/solutions\/airline-offer-order-management\/\">pros.com\/reisen<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>\u00dcber PROS<\/strong><br \/>\nPROS Holdings, Inc. (NYSE: PRO) ist ein f\u00fchrender Anbieter von KI-gest\u00fctzten SaaS-L\u00f6sungen f\u00fcr Preisgestaltung, CPQ, Umsatzmanagement und digitales Angebotsmarketing. Unsere Vision ist es, jedes Einkaufs- und Verkaufserlebnis zu optimieren. Mit fast 40 Jahren Branchenerfahrung und einer nachweislichen Erfolgsbilanz hilft PROS B2B- und B2C-Unternehmen auf der ganzen Welt, in einer Vielzahl von Branchen, einschlie\u00dflich Fluggesellschaften, Fertigung, Vertrieb und Dienstleistungen, profitables Wachstum zu erzielen. Die PROS-Plattform nutzt KI, um pr\u00e4diktive Erkenntnisse in Echtzeit zu liefern, die es Unternehmen erm\u00f6glichen, ihre Ums\u00e4tze und Margen zu verbessern. Um mehr \u00fcber PROS und unsere innovativen SaaS-L\u00f6sungen zu erfahren, besuchen Sie bitte unsere Website unter<a href=\"https:\/\/pros.com\/de\/\">www.pros.com<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mit PROS Request-Specific Pricing und Dynamic Ancillary Pricing setzt die Lufthansa Group ihre KI-gesteuerte dynamische Preisgestaltung fort und erreicht damit eine gr\u00f6\u00dfere Angebotsvielfalt und einen h\u00f6heren Customer Lifetime Value HOUSTON, 28. Januar 2025 - PROS Holdings, Inc. (NYSE: PRO), ein f\u00fchrender Anbieter von KI-gest\u00fctzten SaaS-L\u00f6sungen f\u00fcr Pricing, CPQ, Revenue Management und digitales Angebotsmarketing, gab heute bekannt, dass die Lufthansa Group [...]<\/p>","protected":false},"featured_media":59097,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"news-type":[18],"class_list":["post-59971","news","type-news","status-publish","has-post-thumbnail","hentry","news-type-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lufthansa Group and PROS Take Next Step in Commercial Innovation with Advanced AI-based Dynamic Pricing Fueling Incremental Revenue Growth | PROS<\/title>\n<meta name=\"description\" content=\"PROS announced that Lufthansa Group has expanded its use of PROS Request-Specific Pricing and adopted PROS Dynamic Ancillary Pricing.\" \/>\n<meta name=\"robots\" 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